Wang Zhonghong Li Yangfan
my country's jewelry and jade jewelry industry has rich and diverse natural resources, extensive and profound historical accumulation, widespread cultural identity, and a large-scale demand group. Since the reform and opening up, my country's jewelry and jade jewelry industry has developed rapidly, making important contributions to meeting the people's growing material and cultural needs, cultivating new economic growth points, and increasing employment. Under the new situation, faced with challenges such as increased uncertainty in global economic growth, slowing domestic economic growth, rising factor costs, intensified market competition, and upgrading of the consumption structure, the jewelry and jade jewelry industry should firmly seize opportunities and overcome various challenges. Challenges, strengthen self-construction from multiple aspects such as talent, technology, quality, brand, business model, etc., and comprehensively enhance industrial competitiveness and sustainable development capabilities.
1. Currently, my country’s jewelry and jade jewelry industry is facing important development opportunities
1. The maintenance of loose monetary policy globally will further strengthen the investment value preservation function of jewelry and jade jewelry
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The Road to Construction of China’s Jewelry and Jade Jewelry Characteristics Industrial Base
Since the outbreak of the international financial crisis, the European and American economies have continued to slump, especially in recent years, including the U.S. “fiscal cliff”, the European sovereign debt crisis, and the Japanese economy. Problems such as the long-term downturn cannot be completely solved in a short period of time, and the central banks of the world's major developed economies will maintain loose monetary policies for a longer period of time. As an economy with a high degree of external dependence, my country is prone to encounter inflationary pressure from external inputs. On the other hand, investment opportunities in the industrial sector also face greater risks. Therefore, the value-containing function of precious metals and other rare minerals is bound to receive greater attention. From the central bank, commercial banks, institutional investors to individuals, they all need to purchase large amounts and allocate a certain proportion of gold assets in the long term. The rise in gold prices will also stimulate people's demand for substitutes. "A rising tide lifts all boats" will drive the prices of other precious metals such as platinum, palladium, and silver to continue to rise. Jewelry with a large content of precious metals, as well as some precious gems and jade, can take into account the functions of consumption and value preservation, and will also be generally welcomed by people.
2. The implementation of my country’s domestic demand strategy and the continued urbanization process will drive the demand for jewelry and jade jewelry to rise
Opening Ceremony of the 2011 China International Jewelry Exhibition
In the important stage of my country's economic structural adjustment and industrial transformation and upgrading, whether domestic demand can be effectively mobilized directly determines the future direction of our country's economy. Among large-ticket consumer goods, the consumption of jewelry, jade, and jewelry is neither as easy to depreciate or obsolete as high-end clothing and electronic products, nor does it take up a lot of space and maintenance costs like large-ticket consumer goods such as cars. Therefore, jewelry and jade jewelry are durable consumer goods with universal significance, which are very consistent with the consumer psychology of the people under the influence of Chinese culture, and will be one of the new forces driving domestic demand in our country in the future. Regardless of their income level or education level, as long as they have new disposable income, people are willing to spend part of it to buy jewelry and jade jewelry that meets their personal income level and appreciation preferences. Therefore, while continuing to expand external demand and develop an export-oriented economy, we should vigorously develop the domestic demand market and cultivate new sources of growth.
In the next one or two decades, my country will have more than 300 million new urban residents; the income level of the original urban population will also continue to rise, and the size of the population of new jewelry demand groups will still be larger. In cities where spiritual and cultural needs are relatively material, jewelry and jade jewelry will continue to play their social functions and play an irreplaceable role in the establishment of different types of interpersonal relationships such as family, relatives and friends.
3. New changes in my country’s population structure will comprehensively enhance the consumption level of jewelry and jade jewelry
The results of my country’s fifth and sixth census show that from 1987 to 1991, my country’s There has been a phased peak in the number of births. About 100 million people born during this period have now entered the age group of marriage. The general situation of their families is that their parents were born around 1963, and the age group for accumulating family wealth was basically in the market economy period. The family economic situation has improved significantly compared with the past, and the willingness to buy expensive jewelry for the marriage of the only child is generally strong. , paying ability is generally high. The report of the 18th National Congress of the Communist Party of China proposed to double the GDP and per capita income of urban and rural residents by 2020 compared with 2010. It can be expected that in the next few years, as income levels increase, the consumption level of popular jewelry in my country will continue to increase.
Another demographic feature emerging in our country is the aging of the population. The average life expectancy of residents in big cities has increased significantly. The elderly have relatively stable incomes and are in great need of investment for retirement. For this group of elderly people, since their main needs are to fight inflation and ensure a certain degree of liquidity in their assets, they are most suitable to invest in precious metals. As newly retired elderly people become more aware of investment and financial management, investment products such as jewelry and jade jewelry will surely receive more favor.
2. Ideas for transformation and upgrading of the jewelry and jade jewelry industry
1. In terms of development model, realize the transformation from "labor-intensive" to "technology-intensive"
my country's jewelry and jade jewelry industry still relies heavily on natural resources and is mostly labor-intensive. The technological content and added value of mainstream products lag behind the international leading level.
In the future, our country should encourage enterprises to invest more R&D funds, improve design capabilities, improve processing technology, and establish a technology-intensive development model.
First, achieve breakthroughs and catch-up in the design capabilities of jewelry and jade jewelry. It is necessary to combine Chinese aesthetic culture, traditional carving techniques and modern processing technology to design high value-added products with Chinese characteristics, so that a large number of Chinese products can enter the ranks of the world's top jewelry and jade jewelry.
The second is to further expand the artificial jewelry and jade market. Artificial jewelry and jade should be developed independently from natural jewelry and jade in terms of brands and distribution channels. Actively promote the advantages of high quality and low price of artificial jewelry, lead consumers to establish scientific consumption concepts, and stimulate the potential demand for artificial jewelry among low- and middle-income people.
The third is to consolidate the dominant position of synthetic gemstones for industrial use. Continue to support the export of synthetic gemstones for industrial use and further establish pricing power in the international market.
The Road to Construction of China's Jewelry and Jade Jewelry Characteristics Industrial Base
China Sapphire Development High-Level Forum
2. Relying on the capital market, strive to build an internationally renowned brand
There is still a gap between my country's leading jewelry and jade jewelry companies and the world's leading companies in terms of asset scale, raw material channels, and international recognition. For the jewelry and jade jewelry industry, brand reputation and popularity itself is a core competitiveness, which requires companies to make great efforts to improve it. Therefore, listing and financing in the international capital market is not only a necessary support for expanding the scale of business operations, but also a key means to increase visibility and enter the markets of various countries.
Our country should encourage more local jewelry and jade jewelry companies to list on the Shanghai and Shenzhen Stock Exchanges as well as international financial center markets such as Hong Kong, New York, and Singapore. In the process of preparing for listing and financing, enterprises should improve the level of internal management in accordance with the basic requirements of listed companies, meet internationally recognized standards in production management, quality inspection, risk control, consumer rights protection, etc., and fully accept shareholders, External supervision by consumers and regulators improves transparency in all aspects of the company and lays a solid foundation for building an internationally renowned brand.
3. Increase information construction and realize personalized customized production and sales through e-commerce platforms
my country's young people are paying more and more attention to the demand for jewelry and jade jewelry. Personalized design hopes to express personal values ??and personality characteristics through affordable products. Personalized needs are surpassing material and quality standards and becoming the dominant factor in determining the demand for jewelry and jade jewelry. In recent years, the development of information technology and intelligent manufacturing technology has provided favorable conditions for the transformation and upgrading of the business model of the jewelry industry.
my country’s jewelry and jade jewelry companies should keenly grasp the individual needs of consumers, actively invest in 3D printers, intelligent laser engraving machines and other equipment, and provide online customization and rapid prototyping services through mainstream e-commerce platforms. , to minimize the circulation costs of intermediate links and increase the added value contained in the product's meaning. In addition, you can also rely on online sales records to enhance the credibility of the corporate brand, extend business varieties, expand influence, and form a virtuous cycle of development.
The road to the construction of China’s jewelry and jade jewelry characteristic industry base
4. Improve technical standards, quality inspection and consumer rights protection systems to enhance industry credibility
my country If the jewelry and jade jewelry industry wants to further enhance its overall competitiveness, it must standardize market order, improve product quality, and emphasize the international influence of "Chinese standards." Industrial coordination regulatory authorities and leading companies should be committed to the research and formulation of technical standards, and propose, use and promote my country's standards in terms of natural gem identification, purification and processing technology, product grade determination and quality inspection. Especially among the dominant jade varieties in my country, such as agate and jade, clear and reliable technical standards should be put forward to enhance the international recognition of the products.
Our country should also vigorously develop the quality inspection service industry for jewelry and jade jewelry, encourage universities and other relevant scientific research institutions, establish relevant institutions, and provide paid quality assurance to consumers independent of national regulatory authorities and manufacturers. Inspection Services. Market supervision departments should take the initiative to crack down on companies that operate dishonestly based on the inspection results provided by third-party quality inspection agencies.
5. Strengthen the training of professional talents and improve the level of modern management
Comprehensive universities with key disciplines in jewelry, jade and jewelry should become the basic research base in the field of jewelry, jade and jewelry in my country. While striving to achieve world-class research levels, relevant departments should deepen cooperation with enterprises and realize the integration of industry, academia and research; they should cooperate with arts and crafts colleges (departments) to help some qualified vocational education colleges,** * Establish a training mechanism for professional talents in jewelry, jade and jewelry, and cultivate corresponding application-oriented talents for different aspects such as product design, material processing, marketing, and value evaluation.
Jewelry and jade jewelry departments should also work closely with business schools to launch senior management training courses at the industrial level. In the course system, in addition to introducing professional technical knowledge and general economic management, basic concepts such as honest management and lean production should also be emphasized, and corporate managers should be encouraged to adopt innovative business methods such as e-commerce and social media marketing.
6. Actively promote industrial transfer, rationally layout the industrial chain, and reduce production and operating costs
At present, the main consumers of jewelry and jade jewelry in my country are concentrated in large cities in the eastern coastal areas. The raw materials are mainly distributed in some mountainous and hilly areas with relatively inconvenient transportation. If the main production and processing locations are placed in first-tier cities, material storage and transportation and pollution prevention measures will face higher costs; if they are placed in the origin of raw materials, the low level of urban development is not conducive to the gathering of professional talents.
Therefore, jewelry and jade jewelry companies should make full use of the characteristics of high product value density and easy control of logistics costs, and look for suitable areas with convenient transportation, moderate costs, and sufficient talents outside the raw material production areas and major market areas. Establish a production and processing base radiating across the country. Some large and medium-sized cities in the central and western regions, which meet the requirements of jewelry and jade jewelry production bases, should plan to open jewelry and jade jewelry industrial parks, actively attract investment, and attract investment from Chinese and foreign companies.
3. The jewelry and jade jewelry industry should insist on integrated development with related industries
1. Integrate with the financial industry to give full play to the financial attributes of jewelry and jade jewelry
Jewelry The financial attributes of jade jewelry and the income characteristics of jewelry and jade jewelry consumer groups mean that the financial industry can be the preferred supporting industry for the jewelry and jade jewelry industry. my country's jewelry and jade jewelry companies should seek to cooperate with financial institutions to launch innovative business models and effectively expand sales channels:
First, combine high-end financial services (such as private banking, financial consultants, etc.), according to customer needs Financial status and risk preference, recommend precious metals, natural gemstones and other products with the function of maintaining and increasing value, and make appropriate allocations in the investment portfolio; at the same time, promote some high-end jewelry consumer products.
The second is to cooperate with institutional investors such as insurance companies and asset management companies. Institutional investors will set up special rare and jade jewelry investment funds, hire professional talents for operation and management, and allow investments with strong risk tolerance. Those who purchase by share. The collections invested by the fund should obtain income through periodic auctions to provide returns to investors.
The third is to learn from the model of bulk commodity trading, open jewelry and jade exchanges in an orderly manner in qualified provinces and cities, and launch forward and futures trading varieties for my country’s specialty jewelry and jade raw materials to attract investment and speculation. Financial participation provides convenience for jewelry and jade jewelry manufacturers to hedge financial risks.
The First China Pearl Festival in Weitang
The road to building a characteristic industry base for jewelry and jade in China
2. Integrate with the tourism and exhibition industries to strengthen the jewelry and jade industry Local characteristics
There are dozens of cities (urban areas) with jewelry and jade jewelry characteristics in our country. In the development strategy of the jewelry and jade jewelry industry, various localities should focus on highlighting local characteristics in materials, designs and markings, and find The unique positioning of local products takes the path of differentiated development to form core competitiveness and avoid rush and disorderly competition.
Local governments should consider opening special commercial areas at international airports and major high-speed rail stations, building jewelry and jade jewelry stores, and relying on high-level business travelers to increase sales of local products. In addition, expos with local characteristics should be held regularly to exert synergy with other local specialties to attract Chinese and foreign businessmen to participate in exhibitions and negotiate.
In the process of selling jewelry and jade jewelry based on the tourism industry, we must adhere to the concepts of honest management and sustainable development. It is not suitable to sell high-end products or counterfeit goods. Instead, we should introduce advanced technology to customize on-site economical and affordable products for tourists. Personalized tourist souvenirs to create a good city business card.
3. Integrate with the antiques and art collection industries to enhance the cultural connotation of jewelry and jade jewelry
my country’s jade carving and seal making industries have a long history of development and embody the profound Chinese tradition culture. In the development of the jewelry and jade jewelry industry, it is necessary to attract antique connoisseurs, calligraphy and seal engravers, and collectors to stay in the city where the industrial base is located, actively exchange experiences, form a strong cultural atmosphere, and propose design ideas with Chinese characteristics. . In addition, it can also attract some foreign friends who are interested in traditional Chinese culture, help promote the characteristics of our country’s jewelry and jade products, and expand the international influence of our products.
The first sale of precious jewelry and jade jewelry products can also be combined with rare antiques, famous paintings and other collections, and entrusted to well-known domestic and foreign auction houses for public auctions to highlight their scarcity characteristics and fully unlock profits. space.
4. Integrate with fashion design, film and television entertainment industry to lead the fashion trend of jewelry design
Jewelry and jade jewelry products also have the attributes of pop culture, and the most popular materials and designs Styles are constantly evolving. Through the fashion and entertainment industry, seizing consumers' desire for innovation and change is an important means for jewelry to increase its added value.
my country's jewelry and jade jewelry companies should learn from the advanced experience of "fashion capitals" such as Paris and Milan, deepen cooperation with artists in various fields, and conduct fashion shows, film and television shootings, music performances and concerts, and other relevant Influential large-scale cultural and entertainment activities promote some distinctive products under the spotlight and on the screen, leading the fashion trend of jewelry and jade jewelry, so that new designs and new processes can be promoted in the shortest time.
5. Integrate with home creativity and horticulture cultivation industry to give full play to the environmental decoration function of jewelry and jade
In my country's architectural and garden culture, jewelry and jade play an important decorative role. As the housing conditions of residents in our country continue to improve, people have more financial resources and space to purchase rare jade stones at home. Therefore, jade manufacturers should take the initiative to cooperate with creative home designers and flower and gardening companies to build comprehensive supermarkets for home decorations. In addition, we can also jointly provide home decoration design solutions according to the needs of some high-end villas, and provide supporting large-scale jade decorations.
(The unit of the author of this article is the Development Research Center of the State Council)
The road to the construction of China’s jewelry and jade jewelry characteristic industry base