Handle the discount as soon as possible. Because Nike and Adidas are futures, the new products you saw in the specialty store were confirmed last year. No one can guess what will sell well next year. If you can't buy it, go to the sale to clean it up. The reason is that the funds will be withdrawn much faster than in the warehouse for one year. Some are easier to sell, but the figures are broken. In addition, samples are usually dirty. Clothes are generally harder than shoes because they are too seasonal.
The second problem is how to deal with the excessive clothes and shoes produced by manufacturers.
I'll tell you the reason for overproduction first.
As mentioned above, Nike Adidas is futures. Generally speaking, how many goods will brand companies produce according to the orders of agents? However, brand companies will also ask factories to produce more products that are expected to sell well, so that even if there are fewer orders from agents, they will make up for them. It is still the reason why no one can guess what will sell well next year. There will be overproduction.
These goods are generally sold to agents at a price lower than the futures price. So there will be long-term discount stores of Nike and Adidas to digest the futures that they can't sell and the second-hand goods bought at a low price later. Like Nike's factory store.
This is someone asking: didn't Nike lose a lot by giving a 20% discount? You also have a look.
/question/ 1087038 1 . html
Of course, there are special discount stores. I don't know where you are from.