It has been reported recently that the younger generation, especially the post-90s generation, have changed their views on changing their mobile phones considerably. For example, a student at Hebei University of Science and Technology said that the Apple mobile phone she is using now was a school gift from her parents four years ago. At that time, she spent more than 7000 yuan to buy it. In the past four years, even if there was something wrong with the cell phone battery, she burned a blister on her arm. She didn't want to change her mobile phone, but she didn't want to bring a burden to her family. The mobile phone still works.
Another 00-year-old also said that he had not changed his mobile phone for nearly four years, mainly because he was afraid of trouble. She thinks it is more troublesome to change her mobile phone than to move. Not only should the address book, photo album and files be transferred to the new mobile phone, but also the transportation card, Wi-Fi, alarm clock, account password and so on already set in the mobile phone should be reset.
What is it that drives people to stick to their old mobile phones instead of changing them? From market analysis to online discussion, we can sort out five reasons from the functions, prices and specifications of mobile phones.
0 1 replacement cost is high.
Changing a mobile phone, in addition to the cost of a new mobile phone, you have to reset the address book, photo album, WiFi, account password, etc. in the App. In other words, the longer the old mobile phone is used, the more it will cost to replace it.
02 price increase
Even the price of low-end mobile phones is rising year by year. Counterpoint's survey in 20021year showed that the average price of smartphones increased by 10% compared with previous years. As far as the domestic market is concerned, the average price of new mobile phones has risen from the previous 1500 2000 RMB to the current 2700 3000 RMB segment, with an increase of 6544.
Nothing new.
Although the price has risen steadily, there has been no major breakthrough in the technology of mobile phones for many years, especially in appearance. Since the full-screen mobile phone was put on the market a few years ago, most mobile phones in the market have adopted almost the same design, and at most they just made a fuss about the color of the body. The folding screen mobile phone launched in the past two years can be said to be eye-catching, but neither the price nor the actual experience is so good.
04 technical bottleneck
The demand for mobile phone hardware has basically come to an end. The processor is too powerful, but there are basically no scenes to play. The shooting lens is too good, and not everyone needs it. After all, most users simply communicate, take photos, scan QR codes and so on. Without further demand, there is no need to innovate mobile phones, and even the hardware has shrunk.
The maintenance cost of new mobile phones is high.
While calling for new technology, the problems brought by new technology are also very obvious, especially the latest folding screen mobile phone, whose durability problem is well known, and the maintenance cost after failure is quite high, so users who intend to buy more durable mobile phones are obviously not interested.