Staple food category:
Hamburger 4.5 yuan
Big Mac 1.4 yuan
Maixiang Chicken 5 yuan (original price restored to 1 yuan on February 24th)
Crispy Chicken 5 yuan
Maixiang Fish 9.9 yuan
Cheeseburger 5.2 yuan
Cheeseburger (with Happy Paradise Meal, 14.5 yuan a piece. Not sold separately)
Maixiang pork tenderloin 9 yuan
Double cheeseburger 1 yuan
Sauté ed pork tenderloin hamburger 5 yuan
Maispicy chicken leg hamburger 1 yuan
Chicken Lucky Burger 11 yuan
Plate Roasted chicken leg hamburger 12 yuan
Black pepper chicken leg treasure triangle 12 yuan
Carobbi beef treasure triangle 12 yuan
Snacks
Pie. Red beans) 3.5 yuan
French fries (small/medium/large) 5 yuan /6 yuan /7.5 yuan
Twisted French fries 7 yuan
McNull Chicken 1 yuan
Dinosaur McNull Chicken (with Happy Paradise Meal, one set in 16 yuan, Not sold separately)
Mai spicy chicken wings 5 yuan/pair
cold drinks
Coca Cola (small/medium/large) 3.5 yuan /4.5 yuan /5.5 yuan
Sprite ditto
Fanta ditto
orange juice 7 yuan
golden orange special drink 5.5 yuan
hot drink
coffee (small 4.5 yuan can get unlimited refills
hot chocolate 4.5 yuan
soup
vegetable seafood soup 4 yuan
iced dairy products:
cylindrical ice cream 2 yuan
milkshake (strawberry, chocolate, Yunnan, yogurt) (small cup/large cup) 4.5 yuan /6.5 yuan
Xindi (strawberry, chocolate, wave). Peach orange) 5 yuan
Others:
Happy Paradise Meal Toys Retail: 1 yuan
Package:
Big Mac Package 17.5 yuan
Mai Xiang Fish Package 17.2 yuan
Mai Xiang Chicken Package 15.5 yuan (the package price was pseudo 17.5 yuan after Mai Xiang Chicken resumed in 1 yuan on February 24th)
Mai Le Chicken Package 17. Mai Xiang Zhu Liu Egg Package 17.2 Yuan
Plate Roasted Chicken Leg Package 2 yuan
Treasure Triangle (Beef/Chicken) Package 2 yuan
Lucky Burger Package 19 yuan
Remarks: 2.2 yuan French fries can be added to all packages. Add 1 yuan fries and change them to twisted fries. Add 1 yuan drink and change it into golden orange special drink.
happy paradise meal:
A B C price
1 hamburger ★ small French fries ★ small soda 12
2 cheeseburger ★mini milkshake ★ small orange juice 14.5
3 mcnuggets (four pieces) ★ mini xindi ★ hot chocolate 15.5
4 dinosaur mcnuggets ★ fresh milk 16
. All the current toys are added.
Resources: /forum/archiver/? Tid-234357.html
I like Big Mac double cheese coffee
But! ! !
In Wangfujing Oriental Xintiandi McDonald's, the double cheeseburger sold in 6.5 yuan by other stores in Beijing became 8 yuan here, while the original orange juice from 6 yuan was 6.5 yuan here. McDonald's staff said, "Wangfujing stores are pilots, and the prices are slightly higher than other stores."
The reporter further learned that this is indeed the case. Wangfujing Oriental Xintiandi McDonald's Restaurant, Xindong 'an McDonald's Restaurant and Gongmei McDonald's Restaurant are different from other McDonald's restaurants in Beijing, and the prices of drinks and hamburgers in their stores are slightly higher than those in other stores.
The person in charge of the public relations department of McDonald's Beijing Branch confirmed that McDonald's has indeed conducted price trials for these stores recently.
Burgers in Wangfujing Store are more expensive than those in other places. The 1.5 yuan store said that it was conducting a price trial.
"Isn't McDonald's hamburgers uniformly priced? Both Shanghai and Beijing are the same price. Why is the double cheeseburger in Dongfang Xintiandi more expensive than that in Xidan restaurant in 1.5 yuan? " Yesterday, a reader called the hotline to ask. McDonald's said that McDonald's did conduct price trials for several stores, and McDonald's pricing system was based on a series of factors.
The reporter visited Dongfang Xintiandi Store, and the double cheeseburger rose in 1.5 yuan.
The reporter saw in Wangfujing Dongfang Xintiandi McDonald's Store that the double cheeseburger sold in 6.5 yuan in other restaurants in Beijing became 8 yuan here, while the original price of orange juice in 6 yuan was 6.5 yuan here. The reporter further learned that the prices of drinks and hamburgers in Wangfujing Oriental Xintiandi McDonald's Restaurant, Xindong 'an McDonald's Restaurant and Gongmei McDonald's Restaurant are slightly higher than those in other stores.
after learning about the situation, several diners said, "It's very strange, isn't it? I feel that the price of McDonald's should be uniform? "
McDonald's said that the pilot pricing of store selection has comprehensive consideration
The relevant person in charge of the public relations department of McDonald's Beijing branch said that McDonald's did conduct price trials for several stores recently and made corresponding adjustments according to the supply chain cost. The pricing system of McDonald's is based on a series of factors, including transportation situation, living standard, geographical location, market research and customer analysis. Any decision to adjust the price is fully studied and analyzed in advance.
Experts say: Differentiated pricing is not illegal. Acceptance must be tested by customers.
Pei Liang, secretary general of China Chain Store & Franchise Association, said in an interview that McDonald's differentiated pricing of single items in different restaurants in the same city in China did not violate any laws and regulations. The "unified price" he said refers to the unified management of prices by the headquarters, and it is not a simple single item price.
Pei Liang guessed that McDonald's chose three restaurants located in the prime location of Jinjie, such as Wangfujing Oriental Xintiandi, as a pilot, probably because the rental cost of a single store was different in different locations. In order to ensure the profit level, it tried to ensure the gross profit margin by increasing the price of a single product. Whether this attempt can be successful depends on the degree of recognition of consumers, but whether to make such adjustments is the right of enterprises.