The securities business department refers to the core department of securities companies providing securities trading and investment consulting services to customers. It is the facade of a securities company and a bridge connecting customers and companies. The main functions of the securities business department include: opening securities accounts for customers and trading stocks, funds, bonds, futures and foreign exchange; Provide quotation, analysis, investment advice and other information services; Provide customers with investment education, financial planning and other services. The securities business department has also undertaken many tasks such as promoting financial innovation, strengthening market supervision and serving the real economy.

The staff of the securities business department should have certain professional knowledge and skills. They must deeply understand the characteristics, risks and real-time market trends of various trading varieties, as well as the risk tolerance, investment objectives and needs of customers, so as to provide personalized investment strategies and services. The securities business department should also conduct regular internal training and assessment to ensure the professional quality and compliance awareness of employees.

With the development of financial technology, the securities business department is also constantly innovating and reforming. More and more securities companies are adopting Internet technology and mobile applications to improve customer experience and service efficiency through online trading platforms and intelligent investment systems. At the same time, the securities business department is also actively exploring new business models and market opportunities such as blockchain and asset securitization to provide customers with richer and more diversified investment options.