Three arrows have been shot, and raw materials, labor costs and logistics costs have risen one after another.
The main reasons for the sharp rise in housing prices are the sharp rise in domestic raw material prices, rising labor costs, and the increase in logistics costs caused by the implementation of the new punishment standard for overloaded vehicles.
Due to the characteristics of products, the price fluctuation of raw materials such as wood has a great influence on domestic manufacturing industry. Of course, in addition to the rise in raw materials, the increase in commodity logistics costs brought about by the new penalty standard for overloaded vehicles can not be ignored. It is understood that in the revised punishment standard, it is stipulated that "the maximum penalty for overload is 1 ton"-several times higher than the original standard. Due to the increase in illegal costs, drivers dare not continue to overload, resulting in an increase in freight rates of more than 30%.
With the rising of raw materials, logistics freight and labor costs in recent years, the rising of commodity prices in various industries is inevitable. Coupled with the loss of various circulation links and other factors, when home products are finally bought by end consumers, the price will rise by at least 20%-30%. It has been predicted in the industry that the price increase cycle of household products is at least half a year, and it is difficult to fall back in the short term.
For the price increase, the main struggle of many home furnishing enterprises at present lies in: is the operating cost pressure brought about by this round of skyrocketing main raw materials a long-term trend or a short-term trend?
If it is a short-term behavior, some large and medium-sized households may also take a look and choose not to pass on the supply price to downstream businesses, because it is very important to maintain stable operation; If it is a long-term behavior, manufacturers need to plan ahead and consider how to raise the supply price more reasonably to avoid unnecessary market fluctuations.
There is still doubt about "hoarding goods in advance". How to solve the dilemma of home furnishing enterprises?
In fact, as early as the beginning of 10, the reporter noticed that many small and medium-sized home furnishing manufacturers began to raise their supply prices. However, large enterprise groups have been holding their horses on the supply price. However, this situation began to be broken in late 165438+ 10.
Recently, many branches of large household enterprises began to issue notices to merchants that the supply price is about to increase. Among them, it is quite "goodwill" to remind household merchants that they can properly stock up and eat goods before the price is fully increased, and lock in profits by "stocking in advance". Some door and window dealers complained that it would be good to stock up in September, but now even if they don't sell, there is still a value-added of 10%- 15%.
But there are also dealers who take the lead in hoarding goods, because it is dangerous to hoard goods at home. They believe that there are two reasons behind this round of rising prices of major raw materials involving all household enterprises, rather than the real rebound of the industry:
One is the speculation of capital. From the stock market and housing market to today's futures market, speculation is behind the skyrocketing; The other is that some upstream suppliers use the industrial structure to adjust and limit production, and the supply of artificial manufacturing capacity is tight, resulting in a tight downstream supply situation.
Price increase is irresponsible to market merchants and users, but it will make enterprises fall into the quagmire of commercial dishonesty; Not raising prices is irresponsible to shareholders and investors. After all, the real dilemma of rising raw materials is there, and what is swallowed up by the downstream is corporate profits. Where is the solution?
Market reshuffle is accelerating, and structural price increase is the only way out.
Obviously, there is only one way: structural price increase. Generally speaking, it is to solve the operating pressure brought by the rise of raw materials by pushing new products, high-quality products and high-end products. Because new products, high-quality products and high-end products have a common feature, and the profit rate is relatively high, home furnishing enterprises have enough strength to digest and absorb the rise of upstream raw materials.
In addition, this price increase against the market will start a new round of market reshuffle, and some production enterprises with low added value, no core technology and poor anti-risk ability will be eliminated. Home dealers should pay attention to cooperation risks.
For the vast number of consumers, consumers don't have to be too scared about this price increase. As the price fluctuation takes some time to be reflected in the terminal market, and the current channel inventory is still low-priced in the early stage, the market sales are sluggish, and merchants dare not rashly raise prices. Therefore, if there are consumers who just need to buy a house, such as those who got married years ago, they can start now. However, when these low-priced stocks are liquidated, businesses may have to raise prices to avoid losses. When consumers buy a house again, they can only pay a high price.
The above is Bian Xiao's introduction, I hope I can help you!
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