? Niels bohr, a famous Danish physicist, once said: "It is very difficult to predict, especially to predict the future." The same is true in the era of rapid technological change. A bold prediction today may come true tomorrow. The forward-looking prediction of widely used technologies and market trends is a severe test for today's entrepreneurs and executives, which is related to the success or failure of the next business empire.

In addition, predicting the future is as interesting as an ancient magic crystal ball, but the application of data is not as easy as mining. Now, let's take a look at what new opportunities and challenges the era of big data will bring to the economy and life from the perspective of Deven Parekh, general manager of Insight Venture Partners, an American Internet private equity company.

Terrorism under Big Data

Sony Pictures, which caused an uproar some time ago, was hacked, which is a blatant state-sponsored cyber attack. This article will not discuss right or wrong for the time being, but in this incident, Sony Pictures' network system was hacked, employees' letters, salaries and movie scripts were leaked, and a large number of public internal data caused Sony's high panic.

Now every Fortune Global 2000 company is thinking: Is my company's data safe? If the data is made public, where will it put me? At the same time, security software companies are also committed to developing big data analysis software to help enterprises better protect data security and avoid future attacks.

Civil Liberties under Big Data

Data-driven decision-making tools are not only used in the business field, but also widely used to choose the most suitable schools, doctors and employers. Similarly, companies also use big data analysis software to find and hire excellent employees or select target customers. But what if all of the above are based on citizens' right to privacy? The content of big data will include citizens' lifestyle choices, health status, and even race, gender or age. It's not a deliberate invasion of citizens' privacy, just for better decision-making. At present, all schools, companies and public institutions have formulated regulations to protect privacy, fairness and anti-discrimination, backed by government law enforcement.

The inevitable violation of privacy and civil liberties brought by the era of big data is gradually becoming known to the world. How to protect these rights of citizens and keep up with the ever-changing pace of big data research deserves our deep thought.

Government data under big data

20 15, expecting government data to be more transparent and practical. Usually, the public sector is an important data source for private enterprises, and government data can enable more enterprises to apply big data to their products and services, and give full play to its maximum functional utility.

Take Climate Corporation, an accident weather insurance company in San Francisco, as an example, it predicts all kinds of weather that may damage agricultural production in the future by analyzing the massive weather data held by the meteorological department, and provides corresponding agricultural insurance for farmers to reduce the impact of bad weather on agricultural production. There is also Zillow, an American real estate information inquiry website, which uses the analysis data of the federal government and local governments to provide comprehensive real estate market dynamics for buyers, including satellite photos, tax inspection, economic statistics and so on.

Personalized medical care under big data

Even though there is still a big debate about personal privacy, big data is already blurring the dividing line in the field of health care. Whether it is called "precision medicine" or "personalized medicine", digital health care systems and wearable devices are used in it. The combination of these two trends is quietly innovating the health care industry.

In the near future, doctors will customize personalized drugs and treatment programs for patients according to their genomes, activity levels and real health conditions. At this time, the response of ordinary patients to the data source of a specific treatment plan is not important, because no patient will refuse the best treatment plan, even at the expense of the privacy of some patients.

Medical information technology is a hot field of investment at present, but clinical decision-making mainly depends on doctors' clinical guidelines, not big data. In the future, big data analysis is likely to break this situation and completely change the human medical and health industry.

Digital learning under big data

The annual expenditure on public basic education and higher education in the United States is as high as $65,438 +0.2 trillion. However, students' achievements and performance still can't meet the expectations of policy makers, which also triggered discussions between educators and schools on the reform of the education system. Support reformers believe that the education system should introduce market-oriented operation mode and pay attention to student testing, accountability and performance appraisal; However, opponents believe that the teaching level should be improved and the input of teaching resources should be increased.

However, both sides have a consensus on digital learning, and digital learning inside and outside the classroom has become an irresistible trend. From large-scale online course development to adaptive learning technology, teaching materials are delivered to every student in a personalized way, and teaching technology has developed by leaps and bounds with the help of big data environment. From familiar names to unfamiliar nouns, new digital products appear constantly, which changes the traditional mode of sharing content on the Internet, but fundamentally changes the learning time and way of students and the way teachers guide students' progress.

To sum up, from simple adoption to real development and utilization, big data will undergo profound changes in five areas, and how to help economic transformation and life changes. 20 15 is undoubtedly the year of big data outbreak. Let's wait and see!

These are the five most reliable fields of big data "Nuggets" shared by Bian Xiao. For more information, you can pay attention to the global ivy and share more dry goods.