Create a time value and display the corresponding futures function. After users buy and hold valuable time resources among network celebrities, they can conduct market transactions according to their needs through exchanges and communication in the network. Sell the ownership of a specific time to others, so as to complete the value conversion or appreciation in the transaction. In the process of interacting with users, network celebrities can not only manage their own brand content well, but also use their appeal to stimulate users' potential brand consumption enthusiasm, thus attracting customers with connotative value, making time stored and earned like money, thus changing from time trading to time banking.
Online Celebrity Bay has a platform function, which can effectively integrate the content and goods of celebrities and enjoy the creative economy. Red Man is an e-commerce platform. By effectively integrating the content and goods of Red Man, the user's stickiness can be enhanced, and the creative economy will have endless vitality. Under the operation of professional Internet companies, the platform presents the characteristics of content, community and intelligence, which constantly improves the user experience and erupts into a powerful commercial force.
As far as shells are concerned, social e-commerce platform shells have the following unique values: First, to establish a brand ecosystem, that is, to create high-intensity and intensive communication scenes for brands, and further enhance brand advertising influence and audience acceptance. Second, realize channel diversification, that is, provide diversified access channels for traditional enterprises with rich advertising exercises. Third, reshape the physical industry, that is, let more categories join the network celebrity realization model and promote the development of the physical industry. Fourth, widely aggregate the audience and reprocess the brand advertising content to maximize the interests of all parties.
Statistics show that from 20 1 1 in 2007 to 20 1,12 in 2008, more than 750 different products were drained by social e-commerce, and at the same time, Red Man was broadcast live on various platforms.
For online celebrities, the key to wealth is to have a mature App-like traffic controller, and the precise integration of social e-commerce platform and the whole network movement are undoubtedly superior in product strength and game rules.
Real estate, hotels, amusement parks, large supermarkets and brand chain stores. You can buy online celebrity time, exchange live theme activities, cooperate with the platform, plan activities, promote local friends circle, and enhance popularity and attention. However, cosmetics, fashion brands, online celebrity snacks and so on. By purchasing the time of network celebrities and exchanging products for carrying and implanting, the investment cost is low and the transformation is fast.
In the past, enterprises could only let consumers know their own brands through traditional media advertisements, which had low accuracy and high cost. Nowadays, marketing activities are carried out with the influence of online celebrities, and brands are exposed to the maximum extent through multiple channels, which has injected fresh vitality into the real economy.
The development trend of network celebrity economy mainly includes the following points: 1. Videotapization of network celebrities. For example, the pαpi sauce, which became popular at the beginning of 20 16, attracted audiences through well-designed video content and produced great influence through marketing fission. Second, the network celebrity team is professional. In the future, there will be many professional studios planning packaging, displaying network celebrities through excellent works, and improving the success rate. Third, online celebrities are multi-platform. The content made for network celebrities can be put on multiple platforms and have a wider audience, which can not only enhance the possibility of breaking the news, but also increase commercial profits.
Fourth, the income of online celebrities is diversified. Most of the network celebrities trained in China rely on the revenue of Taobao stores, and this trend will inevitably change. In the future, a large number of brand companies will put advertisements on the Internet, which will diversify the income sources of online celebrities and further promote their economic development.