First: access to major media platforms.
If you want to enter this media industry, you must first register the accounts of major platforms before you can officially post here. If you persist for a period of time, you should be regarded as an entry-level self-media person.
Second: get traffic.
No matter what platform you are on, register, publish your soft articles, express your opinions and explain what you want to say, in fact, your purpose is nothing more than getting traffic.
Traffic is actually very important for the media, because only traffic will make your articles read. With a little traffic, it will gradually become your fans.
Third: build a brand.
When people mention your name, fans know what you are doing. What do you do? This is your brand. If your products are excellent and make customers feel added value, then your brand has great potential, which is the core value of the media and another important part.
Fourth, the operational thinking of user thinking.
No matter how great you are in a certain industry, if you want to get traffic and get transformation from the media, you must operate from the perspective of user thinking in order to survive. You know the pain points of users so that you can resonate with them. Users will think that you are people with something in common.
Fifth: Deal.
Big coffee from all walks of life, why? Are you awesome in there? It must be. You have done very well in this industry and this field. The so-called Excellence is not only the Excellence in this field, but also the Excellence of your products. And your products are highly mobile. You made a lot of money, became a lot of users, and helped users solve many problems. The pain point of users is what you think.
What you think is also the pain point of users. Even, you know users better than users.
Having said the above five points, I think everyone should probably understand what is the core value of self-media.
In fact, it is from the user's thinking, the user's point of view, to think about the problem, whether it has achieved the user's pain point, is what we consider,
From the user's point of view, we should know our customers better than our customers.
As a self-media person, if you know the pain points of customers better than customers, you will win because you have mastered the core values and user thinking of self-media. From the user's point of view, from the user's pain point.