Hmm (expressing hesitation, etc.) ... How were Zhou Baifu, Zhou Jinsheng, Zhou Fusheng and Zhou Ruifu brothers expelled from their genealogy (=? ω`=)
Seeing that so many relatives and friends of the Zhou family are selling jewelry, the blogger can't help but ask: Is Zhou Jiazu an alchemist?
However, who would have thought that even if everyone is surnamed Zhou, they don't even have a dime of relatives and friends!
All right! Let this blogger unveil the mystery of this "Zhou XX" jeweler for the audience!
Chow Tai Fook
Official website: /zh-hans/
Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan on 1929 in Hongde Road, Henan, Guangzhou. It has been more than 80 years, and now it is a famous brand in Hong Kong. At present, the annual sales of Chow Tai Fook Jewellery is HK$ 30 billion, and its market value exceeds HK$ 654.38+000 billion. Its business covers the whole world, and it is the most famous and largest jewelry brand in Chinese mainland and Hongkong.
Zhou Shengsheng
Official website:
/
In 2004, Leofoo Jewelry International Group Co., Ltd. was formally established in Hongkong, engaged in the inlay, processing and retail of jewelry. Our boss is Li and has nothing to do with the Zhou family. Spokesman Ada Choi.
(As can be seen from the style of the store, it should generally be located on the first floor of major shopping malls)
As can be seen from the style of jewelry, rural women love each other.
Zhou Dajin
—— Guangzhou was established in 2006 and is known as a famous brand in Guangdong. The spokespersons are Alyssa Chia and Zhang Ting, who is enthusiastic about WeChat. ...
↑ Shops are imitating Chow Tai Fook from decoration to style to store name plaque.
Zhou baifu
Jewelers and spokespersons who can't even find Baidu Encyclopedia can find Kathy Zhou.
The style of the small town pedestrian street is in harmony with an international luxury brand Armani 39 yuan's high-end ready-to-wear store.
As for Zhou Jinsheng and Zhou Ruifu, jewelers with Zhou trademarks, they have nothing to do with Zhou. These jewelers have borrowed brands from big companies for many years to enhance their popularity through the similarity of names. Although these brands have regular counter sales, consumers will not be misled as long as they have a clear understanding of the brands.
Among Zhou Dasheng, Chow Tai Fook, Leofoo, Zhou Shengsheng, Zhou Baifu, Zhou Jinsheng, Zhou Fusheng and Zhou Ruifu, Zhou Shengsheng and Chow Tai Fook are classic time-honored brands. Although the price is expensive, the technology is excellent. Zhou Dasheng and Leofoo are domestic brands, which have a certain gap with Chow Tai Fook and Zhou Shengsheng in style, technology and after-sales service. The quality is not high, but the price is relatively cheap. Almost all parts of the country have their own shops. Jewelry stores like Zhou Baifu, Zhou Jinsheng, Zhou Fusheng and Zhou Ruifu have not been seen by bloggers. If you want to buy jewelry, the blogger still suggests that you go to Chow Tai Fook and Zhou Shengsheng, two trusted brand stores.
Chow Tai Fook has now become one of the top jewelry brands in Asia, from imitating the brand logo image vr to the small brand placed on the jewelry style counter. Brands like Zhou have the least imitation. It seems that in China, jewelry with Zhou characters must sell well, which is the lack of brand culture. Few companies manage their cultural heritage seriously, but they can imitate it in a simple, short and rude way, and copy it if they can. Such a brand is a brand.
Seriously, I prefer Chow Tai Fook myself. Most of the jewelry I started was his. Actually, I can't tell you why. I just feel that Chow Tai Fook brand has a long history and the overall credibility is relatively high. His jewelry is classic and atmospheric, so it feels more appropriate to take it out.
And Zhou Shengsheng mainly takes the young people's route, which is fashionable and novel, slightly expensive, and feels a little low in cost performance.
As for the brand Zhou Dasheng, I have never heard of it, but I feel it is obviously a fake ingredient. Even if you don't have your own style, it is quite difficult to stand out.
Speaking of Zhou jewelry, what do you think of first is Zhou XX jewelry?
Don't just satirize people who have never seen or heard of them. Maybe the Zhou jewelry you use is also a fake version in people's eyes. So, first of all, we must find out what Zhou's jewelry sells in the market! ! ?
First of all. According to statistics, Zhou's jewelry series accounts for half of the jewelry industry: Chow Tai Fook, Chow Tai Fook, Saturday Gold, Zhou Bafu, Zhou Baifu, Zhou Fu and so on.
Have you found any patterns? They are all related to happiness, health, gold and greatness. Is it like people of different generations in a clan?
It really looks like it, doesn't it? Actually, it's not like this at all! !
Chow Tai Fook and Zhou Shengsheng were founded in 1930s. Chow Tai Fook was founded by Zhou Zhiyuan, a famous Hong Kong businessman.
The founder of Zhou Shengsheng is Zhou Fangpu, whose brand name means "endless cycle".
In addition, the founder named Zhou was founded in 1999.
Leofoo's official website says that the brand was founded in 2004. Take six blessings and have fun for a long time. However, the founder is not surnamed Zhou, but surnamed Li.
Zhou Dajin is a sub-brand of Millennium Star Jewelry Company, which was established in 2000.
After all, there are so many weeks of jewelry, and they have nothing to do with it! Just because of various coincidences and man-made coincidences, these brands were born and entered the public's field of vision, giving people a sense of confusion.
Since they have nothing to do with each other, how can so many Zhou jewels appear again and again? Moreover, these names are very similar and have achieved good results. Let's see why:
1. Historical reasons exist.
It is said that several bosses who were originally engaged in the jewelry industry used the same surname, and the jewelry industry is a traditional industry. It is not surprising that words like Fu Jinsheng mean beauty.
2. Edge ball of famous brand effect-fluky psychology
Among Zhou's jewelry brands, Zhou Shengsheng and Chow Tai Fook are the oldest. Influenced by the big brand effect, it is nothing more than a kind of psychology for subsequent brands to adopt similar names, and to enhance the public awareness of their own brands through the brand awareness of large enterprises.
3. Lack of innovation
With the big brands in front wading across the river and paving stones, the brands that appear one after another want to follow the big brands. Lack of own brand culture. Not creative.
So why would anyone accept this series of jewelry?
I can't shake off people's vanity. According to a large number of questionnaires and interviews, most people think that Zhou XX jewelry is a brother enterprise, and whoever buys it is almost the same.