Using its own brand charm, the Group has maintained strategic cooperative relations with more than 500 world and domestic famous brands, and reached in-depth cooperation with well-known building materials and household brands. We believe that the same values of stores and merchants are the precipitation of store brands. Only by making branded goods and branded stores form a joint force can the brand strategy of stores be truly realized. At the same time, the Group accelerated the rapid integration with international commercial standards, intensified the transformation of hardware facilities, further standardized the store management order with reference to the standards issued by the Ministry, and improved the marketing atmosphere. Jinsheng Group Store is a brand-new store that meets the requirements of modernization. We will also actively and steadily rely on the advantages of the industry, constantly promote chain management innovation, gradually promote industry segmentation, shape brand influence, and promote the strategic development of commercial industries such as department stores, building materials and furniture.
Jinsheng Group participated in the restructuring of six state-owned enterprises, including Nanjing Decoration City, Nanjing Jianyi, Nanjing Equipment Installation Company, Nanjing Friendship Hualian Group, Nanjing Department Store and Taiping Shopping Mall. It has undertaken debts of more than 6 billion yuan of these enterprises, invested 400 million yuan successively, replaced more than 7,000 employees and arranged employment, and resettled some employees for re-employment, thus ensuring the smooth transition and stable development of the production and operation of the restructured enterprises. At the same time, through a series of means such as changing mechanism and revitalizing assets, the profits of restructured enterprises can be realized.