Because information goes through several links from collection, processing, storage and transmission to users, reaching users is the last link, so some people call it "the last mile". The "last mile" problem of information service refers to the last distance for information to reach users directly. In practice, it is generally believed that the "last mile" problem refers to the last distance for information to reach farmers directly. Due to the unbalanced development between urban and rural areas and regions in China, the conditions for receiving information services vary greatly from place to place, and the conditions for receiving information services in rural areas, especially in poor and backward areas and remote areas, are poor. Some people describe the problem of farmers receiving information services in poor and backward areas and remote areas as the "last mile" problem of information services.

Is there a "last mile" problem of information service in developed countries? Because they have basically eliminated the difference between urban and rural areas, the quality of farmers or farmers is similar to that of urban people, so I have never heard of such a problem.

Effectively solving the "last mile" problem of rural market information service in China is a very prominent task at present and for a long time to come. Therefore, it is especially necessary to make great efforts, especially scientific ideas, countermeasures, methods, channels and means.