Lead the trend with innovation and achieve development with pragmatism. Dali Group has always attached importance to R&D innovation, leading the trend by combining independent innovation with imported technology. There are more than 500 automatic production lines with advanced technology and high output, including more than 400 snack food production lines, international standardized pet cold canned beverage production lines, pet hot canned beverage production lines, three-piece canned beverage production lines and bottled drinking water production lines, totaling more than 100. At the same time, we attach great importance to the construction of scientific research team and the research and development of new products, set up a technology development center, and invest 3.5% of annual sales every year in the development of new products and the technical transformation of production equipment. We have extensive and in-depth cooperation with many food and beverage research and development institutions at home and abroad, forming a strong technical strength and laying a solid industry foundation. It is with strong R&D capabilities and comprehensive strength, as well as excellent product quality that every new product has achieved great success. The group owns more than 500 varieties of products from three brands, namely "Dali Garden" cake, "delicious cookies" and "Kebik" potato chips, and is recognized as the leading brand of snack food. In 2007, the group launched more than 20 kinds of beverage products in eight categories, such as "Heqizheng" herbal tea, "Youru" protein beverage and "Qingmei tea", which was unique in the domestic beverage industry. Through more than 6,000 dealers and more than 90,000 sales outlets across the country, it sells well in every corner of 3/kloc-0 provinces, municipalities and autonomous regions, with a terminal channel share of over 85%, and is exported to South Korea, Japan, the Philippines, Malaysia and other countries. A stable marketing network not only won the market and brought benefits, but also won the favor of consumers at home and abroad and the affirmation of the industry.
2 1 year goes through thick and thin, and brilliant achievements make a monument. "Dali Garden" and "Dali" biscuits both won the title of "China Famous Brand Products", which is the only enterprise with many products in Fujian Province. "Dali" graphic trademark is a well-known trademark in China; Awarded by the National Bureau of Statistics as "Top Ten Enterprises in Cookie Industry of China Food Industry"; For the first time and continuously, it was awarded "National Excellent Leading Enterprise in Food Industry" by China Food Industry Association; "Dali" brand was awarded "Fujian's Most Influential and Contributing Brand in the Thirty Years of Reform and Opening-up" by Fujian Provincial Party Committee and Provincial Government, and was awarded "Fujian Brand Agricultural Enterprise Gold Award" by the provincial government.
National brand enterprises shoulder social responsibility bravely. As the representative of the 11th National People's Congress, Chairman Xu has long advocated the core concept of "harmony is precious and benefits all living beings". While the enterprise became bigger and stronger, he always kept in mind the social responsibility of national enterprises and actively participated in various charitable and glorious undertakings: in 2003, he donated 65,438 yuan +0.2 million yuan to build an elderly activity center in Hui 'an County; In 2006, donated 5 million yuan for education and health in Liangzhou District, Wuwei City, Gansu Province; In 2007, he donated 5 million yuan to the 6th Agricultural Games. In 2008, we donated 6.5438+0035 million yuan to Sichuan disaster area, and invested 6.5438+6 million yuan to set up Quanzhou Dali Charity Fund, Hui 'an Dali Charity Fund, Dali Group Xu Wuwei Education Fund, Dali Group Xu Dehui Education Fund and Dali Group Xu Hanchuan Education Fund respectively. Starting from 20 10, tens of millions of yuan will be invested every year to pay tribute to the elderly over 65 years old in their hometown who have no fixed income during the Spring Festival; 20 10 There was a drought in southwest China in February and March, and after the Yushu earthquake in April, 800 tons of food and drinks were donated to the disaster area at the first time; 20 1 1 New Year's Day, the largest 1 billion "Dali Group Xu Huian Education Fund" was established in Hui 'an County. By the end of 20 10, the total amount of donations to various charities has reached more than 330 million. Chairman Xu's kindness embodies the sincere responsibility and brand image of Dali Group, and sets a good example for entrepreneurs in China to fulfill their social responsibilities. As we all know, in 2008, Chairman Xu ranked 10 in the China personal charity list and was awarded the "China Charity Award-Special Contribution Award" by the Ministry of Civil Affairs; In July 2009, he was awarded the "Outstanding Contribution Award of Chinese Charity" by china charity federation; 20 10 was awarded "Outstanding Contribution Award for Donating Public Welfare Undertakings by Non-public Economic Persons in Fujian Province" by Fujian Provincial People's Government in May; 20 10 was awarded the "China Good People List" sponsored by the Central Civilization Office in August.