topic 3: preschool education in 219

the owner of a certain shoe brand has a simple business model: every time he sells a pair of shoes, he donates a pair to children in poor areas, so that children without shoes can have a pair of their own shoes, but business is not improving.

Half a year later, a newspaper reported his story of "selling a pair and donating a pair", which immediately caused a sensation. People were moved by his deeds. In just one day, he received an order for 2,2 pairs of shoes.

Up to now, 38 million pairs have been sold, which means that 38 million pairs of little feet in poor areas in Africa, Latin America and Asia are protected by shoes.

synthesize the thoughts and feelings caused by the above materials and write an essay. Requirements: write in standard modern Chinese, with self-selected angle, self-defined concept and self-made title, not less than 8 words.

Fan Wen 1

Give someone a rose, and the hand has a lingering fragrance

The poet Ji Bolun once said, "Collecting honey from flowers is the happiness of bees; But giving honey juice to bees is also the happiness of flowers. " Everyone has a different definition of happiness. Some people think that getting is happiness, while others think that giving is happiness. Shoe sellers creatively put forward the business model of "selling one pair, donating one pair", making profits and charity "shake hands" with kindness and wit, realizing mutual benefit and win-win between individuals and society, and at the same time passing on this love and happiness.

to do good, we must first have a loving and kind heart. The story of shoes given by businessmen is touching, and it reads like a warm current infiltrating our hearts. In fact, in real life, there is really such a "warm heart". TOMS, a famous manufacturer of canvas shoes, has gradually entered the public's field of vision from a little-known brand with a similar development model. On a trip, the founder McAskie found that the local area was so poor that many children couldn't even afford shoes. Out of concern for these children, he founded TOMS and made a promise to give shoes. Once the unique business concept was launched, it attracted media attention. After the report was issued, TOMS quickly became popular and became a consumer's heart. Even Hollywood superstars scrambled to "flop". With a kind heart of fraternity, McAskie did both business and charity, which not only gained benefits, but also benefited the society.

To do good deeds, we should have a witty and reasonable method. At first, due to improper methods, the businessman neither gave away the shoes nor made any money. It was the propaganda of the media that turned the situation around and made him succeed. This shows that the choice of methods is very important. Similarly, a few years ago, the "Ice Bucket Challenge" was based on social media and successfully swept the world in a short time. This activity

aims to let more people know about the rare disease of "gradual freezing", and requires participants to post videos of themselves being drenched with ice water on the Internet to raise money for patients. Fretz, the initiator, not only raised more than $1 million for the Foundation, but also attracted the attention of the society to the patients with gradual freezing, killing two birds with one stone.

Kindness and methods are just like two wings. Only by giving consideration to both can we provide greater help for the harmonious and beautiful development of society. Louis Koo, an actor, knows this truth well. For many years, he has been enthusiastic about public welfare. After the Wenchuan earthquake in 28, he rushed to the disaster area to visit the affected children and was deeply touched. Therefore, he set up the Louis Koo Charity Foundation, donated money to build more than 1 schools in 1 years, and provided education opportunities for thousands of children in mountainous areas. At the same time, with the help of his identity as a public figure and positive image, he organized and participated in various public welfare activities, calling on everyone to care more about vulnerable groups within their ability, help others and spread love to every corner.

as the saying goes, if you give someone a rose, your hand will have a lingering fragrance. Giving is originally a kind of happiness. While it is convenient for people, we also reap happiness ourselves. Doing good needs love, but also needs witty methods. Only by taking the right path can we spread the seeds of love all over the earth.

Fan Wen 11

Love * * * wins

As the ancients said, "A journey of a thousand miles begins with a single step", but today's people say, "Love is wordless, but it accumulates in subtlety". When "a gentleman loves money and takes it wisely" meets a "benevolent businessman" with great love, (kindness) love has a depth; When "generosity" meets the public who are enthusiastic about public interests, (demonstration effect-the power of the masses) love has a breadth; When "selling a pair" completes the depth of love and "donating a pair" completes the breadth of love, say it! Let love become more powerful, (propaganda/method) let love win!

love that falls into reality has depth. (Sub-theory 1) When merchants all over the world are choosing discounts, there is a boss of a cloth shoe brand who silently chooses to impress people. There is no fancy promotion plan or dazzling preferential policies. His business model is very simple, that is, for every pair of shoes sold, he donates a pair to children in poor areas, so that children without shoes can have their own shoes. (Take materials as an example) The seemingly simple marketing model is better than countless business methods that put the word "profit" first, because it makes the "love of benevolence and business" not only limited to "donating money", but also makes the "love of benevolence and business" fall into practice with depth, so that interests and righteousness can win in the name of love. (Summary and Analysis)

Love rooted in the heart has breadth. (Sub-theory 2) When a spark can only cut through the night, countless sparks can start a prairie fire together. (Cleverly used metaphor) Today, with the increasingly rich material life, more and more people in society plant their great love in their hearts and take part in public welfare. The "clothing donation box" in the community colleges and universities; The "drop of water" that cures the disease; Pay attention to the "heart in love" of plateau children with congenital heart disease ..... They all have the same name "love of the masses". (For example) It makes the originally lifeless shops flood into 22 orders a day. When the public can be both consumers and public welfare people, love has a breadth, so that demand and need can win in the name of love. (summary, emphasizing the positive effect of many hands make light work)

The love spoken is more powerful. (Part 3) A report shows the depth and breadth of love. The story of "selling a pair and donating a pair" has continued to this day, and 38 million pairs have been sold, which means that 38 million pairs of little feet in poverty-stricken areas such as Africa, Latin America and Asia have the protection of shoes. It is the media that writes with love and speaks with love that creates the miracle of love (emphasizing the important role of propaganda), which brings the neglected shoe store back to life, allows consumers to benefit themselves and others at the same time, and enables more children in poverty-stricken areas to get help, which has the effect that one plus one is greater than two. The strength of love makes many people win in the name of love. (To sum up, publicity is the connection point of depth and breadth)

In today's society, it is not enough to act in righteousness. Although it is deep, it is easy to sink into the sea and cannot make waves; It is not enough to have the love of the public. Although great love is extensive, it is easy to shoot an arrow like a blind man, and it cannot be targeted. Only by announcing love to the mouth and telling it to the public, can love become deep and wide, make love more powerful, and let love win in the name of love. (The concluding paragraph summarizes the sub-argument, sublimates the center, and retakes the theme again)

Model essay 12

Enterprises and charity

In an era of rapid development, countless enterprises have sprung up, and successful enterprises are often closely related to public welfare, just like the shoe seller in the material, profit is his purpose, and public welfare is his initial intention, and creatively put forward the idea of "selling one and donating one". The success of an enterprise and its concern for social welfare are complementary and mutually beneficial. (central argument: the success of an enterprise is inseparable from enthusiastic charity)

Establishing the public welfare image of an enterprise is helpful to enhance the brand value of the enterprise. (Part 1: Doing public welfare can enhance brand value) The "buy one and donate one" business model of well-known shoe brands, that is, for every pair of shoes sold, a pair will be donated to children in poor areas, so that children without shoes can have a pair of their own shoes. Through this story, countless people have been touched, and a public image has been established for the brand, and people are more inclined to buy their shoes because of this image, which has enhanced their brand value to a certain extent. (Use case 1) ANT FOREST is a public welfare action to promote carbon generation and environmental protection. Users will reduce the corresponding carbon emissions by walking, traveling by subway, and paying water, electricity and gas bills online, which can be used to raise a virtual tree in Alipay. When this tree grows up, non-profit organizations can "buy" the virtual "tree" planted by users in ANT FOREST, and plant a real tree in a certain area. (Use case 2) Shoe sellers make money for themselves by means of donation mode, and Ant Financial establishes an environmental image for the brand through tree planting activities, helping others and helping themselves. Why not? (Demonstration)

Good advertising marketing is the key to brand success. (Part 2: Good advertising is the key to success) It is a successful marketing example that Jiang Xiaobai can stand out in the liquor industry. Jiang Xiaobai's official Weibo publicizes and promotes the image of Jiang Xiaobai and interacts with users. The daily operation is completely anthropomorphic, which makes consumers feel that Jiang Xiaobai is not only a cold brand, but also a real person and a friend with temperature and soul. (Use case) The company uses this to strengthen the interaction with consumers and improve customer loyalty. When writing a copy, he is good at rubbing hot spots and making voices for various social events. Looking back, behind almost every hot event, there is Jiang Xiaobai's view of criticizing the disadvantages of the times and being incisive. It is precisely because Jiang Xiaobai, an enterprise, has been closely following the trend of life, keeping pace with the times, grasped the key to success of publicity and created a unique marketing system of its own, which ushered in a brand miracle with an annual sales of 3 million yuan. (Demonstration)

Successful enterprises can give back to the society better in the form of public welfare. (Part 3: The two complement each other) In ancient times, it was taken from the people and used by the people. Today, Do not forget your initiative mind is a conscientious enterprise. Once the shoe seller succeeds, he keeps his promise, and returns the social public's affirmation and support with the shoes he gives away. Charity is a humanistic concern from the heart, and it is the embodiment of the enterprise's brave social responsibility. The 38 million shoes that have been sent not only protect the little feet of children in poor areas such as Africa and Latin America, but also protect their young hearts. (argument)

sand gathers into a tower, which is passed on from generation to generation. The development of society needs the continuous transmission of positive energy. Let's call on more caring enterprises and conscientious enterprises to create material wealth and not forget to devote themselves to building spiritual civilization. Cultivate the image of public welfare, market with goodwill, care for society and help others. As long as everyone gives a little love, the world will become a better place.

model essay 13

the importance of publicity

many people have been influenced by the fine cultural tradition of "doing good without leaving a name" since childhood. The owner of a brand of cloth shoes once put forward a special sales model with a similar concept-every time he sold a pair of shoes, he donated a pair of shoes to children in poor areas, but his business did not improve. (Contact materials) Until half a year later, when the media reported it, it immediately attracted people's attention. So far, 38 million pairs of shoes have been sold. From the huge differences before and after the report, we can easily see how important publicity is! (Central argument)

Literary and artistic activities cannot be carried out without publicity. (Part 1) When Mr. Mei Lanfang first arrived in Shanghai in 193s, although he had excellent talents and was well-known in Beijing, it was difficult for him to become famous in Shanghai at once. After some planning by the troupe, Mei Lanfang's name was published in newspapers for a week in a unique way, which aroused widespread public concern. Mr. Mei Lanfang took this opportunity to become a hit in Shanghai. With the help of publicity, literary and artistic activities have achieved better results. (Publicity plays an important role in the development of cultural activities)

Organizing product promotion is inseparable from publicity. (Part 2) In 24, in order to promote their new product printer, Lenovo was covered with huge suspended advertisements in the north-a striking ten ring with a bull's-eye. Passers-by were inexplicably curious when they saw it, and naturally paid attention to the subsequent launch of the product. (Use case) Look at the boss of the cloth shoes brand. If there were no reports and publicity, he would never have received a large number of orders that changed his fate, and he might have been unable to continue to make a living long ago, let alone give back to the society. (Hypothesis) With the help of publicity, product promotion has achieved great benefits.

promoting traditional culture is inseparable from publicity. (Part 3) Traditional culture is the soul of a country and a nation. Strengthening the construction of Chinese excellent traditional culture and constantly meeting the people's growing spiritual and cultural needs is the need to promote economic and social development. However, with the renewal of the times and the arrival of the new century, these traditional cultures have gradually been forgotten. At this time, we need to publicize more in our life and learn more about China's traditional culture, so that it can be passed down forever. With the help of propaganda, let our traditional culture live forever, and let our splendid historical civilization stay young forever. (Summary)

People often say that the fragrance of wine is not afraid of the depth of the alley. But you know, there are thousands of alleys in the world, Qian Qian, and the fragrance is getting weaker and weaker. Nowadays, the smell of wine is also afraid of the depth of the alley. In today's increasingly competitive society, if you want to be in an invincible position in society and walk in the front of social peers, you can't do without publicity! Correct and effective publicity can spread art, promote products, inherit culture and create unlimited value. If you don't pay attention to publicity or don't know how to publicize, you will lack an important means of survival, life and development.

Fan Wen 14

The value of publicity

Nowadays, many goods have become an instant hit with proper publicity, and so has a brand of cloth shoes. It is reported in the newspaper that for every pair of shoes sold, a pair will be donated to children in poor areas, so that children without shoes can have their own shoes, and 2,2 pairs of shoes will be sold in one day. (Contact materials) It is through publicity that the brand has attracted everyone to join it. It can be seen that when publicity meets public welfare, it will collide with a warm spark, so that the warmth of public welfare will benefit more people in need. (leading to the central point)

What are the benefits of publicity? (Part 1: The Benefits of Publicity) In today's era of public welfare, there are actually many people who are willing to help others. However, if you want to let more people know and help those in need, you have to resort to "publicity". Only by applying reasonable publicity means to achieve better publicity effect will the number of people covered become more and the demonstration effect be formed. Although the shoe seller has never changed his original intention of giving back to the society, his business has almost reached the end of his rope because he is not good at publicity. (Contact material) is a media report, which lets the public hear his story in time, so that the brand can help poor children while surviving and making profits, which can be described as killing two birds with one stone. (Positive argument)

So what will be the consequences of poor publicity?