As early as 1998, before Taiwan had any organic regulations, Liren advocated organic farming with a pioneering spirit.
At that time, in order to support farmers through the challenges of the organic transition period, the organic channel was bravely established when the market was still unknown.
Liren Company, which has successfully promoted the organic industry with its unique three-party mutual cooperation model of "producers, sellers, and consumers", celebrated the milestone of having 100 directly-operated stores in July.
Liren's social enterprise model based on compassion is not only a common success for farmers, manufacturers, distributors, and consumers who have participated in the promotion for 16 years, but also a great encouragement for new social enterprise entrepreneurs in Taiwan that have flourished in recent years.
, proving that self-interested and altruistic business management is indeed feasible.
Li Miaoling, general manager of Liren, said that the founder, Mr. Shichang, witnessed the proliferation of pesticides and fertilizers, damage to the land, imbalance of the natural ecology, and hidden worries for people's health. His compassion for others prompted him to call on his disciples to promote organic farming and do "what should be done."
But no one does it”.
After more than ten years of hard work, Liren opened 101 stores in July this year. The concept of environmentally friendly organic farming and healthy eating that adheres to natural authenticity and uses no artificial chemical additives as much as possible has gradually gained recognition.
In addition to providing access as a backing, Liren assists the "Compassion Organic Agriculture Development Foundation" in coaching farmers to switch to organic farming, and promotes conservation projects such as Taipei red frogs, Guantian water pheasants, and Maolin purple-spotted butterflies; he also continues to cooperate with manufacturers
At the same time, we have overcome technical difficulties and processed abundant organic fruits and vegetables into delicious foods with few additives.
This effort has further expanded from food to environmentally friendly daily necessities and organic cotton clothing, extensively supporting the growth of the local organic industry and integrating with world trends.
General Manager Li Miaoling further explained that as a pioneer of social enterprises in Taiwan, in addition to long-term support for Jixian Sheltered Workshop, the Association for Autistic Children, and Aboriginal tribes, Liren Company also uses all profits and the promotion of the "Liren Co-branded Card for Meifuzhi"
” The card swiping bonus will be fully returned to the two major shareholders of the “Compassion Organic Agriculture Development Foundation” and the “Fu Zhi Cultural and Educational Foundation” to carry out concept promotion activities.
Such a purely altruistic social enterprise operation is Liren's concrete practice of promoting a healthy and happy world.
In order to further promote the organic concept and healthy eating habits, Liren held a 15% discount sharing event on classic products during the two weeks from July 8 to July 22, "Thanks for having you all the way, Liren 101 store protects the earth", and selected 24 Liren items
Best-selling products, such as germ cakes, brown rice crackers, plant-based oat milk, bitter camellia oil, organic mulberry jelly, grapeseed soap, organic cotton, etc., are all available at a 15% discount, and consumers are invited to experience them together.
Liren will also donate materials equivalent to 3% of the event sales to the National Food Bank to share with disadvantaged friends and convey the joy of organic happiness.
China Fund News reporter Zhao Gang
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