Question 2: How to write a product recommendation letter? From my personal point of view, since I want to recommend my own products, just like people who recommend themselves, all products have similarities and similarities. However, if you want others to accept your product, it must be that your product has its own characteristics and is different from others. Therefore, when writing a letter of recommendation, it is necessary to outline the project and highlight the biggest characteristics of the product. It should not be too long, which will make people lose interest.
Question 3: Urgent demand: a sample product recommendation, requiring specifications, just a few dozen to a hundred words, thank you! Product introduction book
(A) the basic meaning of product recommendation
A product recommendation is an explanatory document that a salesperson briefly introduces a product to a customer.
Mainly for the promotion of products.
(B) the writing points of product recommendation.
Generally speaking, the product recommendation mainly includes the following main contents:
1 Introduction of main functions of the product;
2. Matters needing attention in product use;
3 precautions for product maintenance and repair;
4. Main performance indicators of products;
5. Working principle and system of the product;
6 Other matters not covered.
(3) Example of format
Company a product recommendation
1. What is Product A?
When you find yourself carrying too many things before going on a business trip, you think your briefcase is too small; When you need to contact someone.
Department, and I can't find the contact number anywhere; When you have a meeting, you need to do it for many minutes; When you want to
When someone can remind you of the important schedule on time; When you are going on a business trip and want to know about the local situation.
Wait ... A product A can help you solve these problems easily.
Second, this is product a.
1 electronic briefcase
Product A is an electronic briefcase in a shirt pocket.
2 right-hand man
Products are the right-hand man in business activities and daily work.
3 product positioning
A product is designed for people who need a lot of information, such as business people, enterprise managers and employees.
People's designs are recorded and found at any time.
4 Introduction of other functions
A product not only has traditional electronic notebook, electronic address book, electronic dictionary, electronic secretary and Chinese PUA.
In addition to all the functions, it also adds many practical materials needed in business activities and daily life, while in the traditional
There are more revolutionary breakthroughs in the input, query and data protection of electronic notebooks. Really practical and easy to use.
Third, twelve unique features.
1 is a touch.
A product is a highly intelligent electronic address book, which can display the names of individuals who have contacted recently and inquire telephone numbers as soon as it is turned on.
Just click on it. Baijia surname technology also provides the sorting method of Chinese pinyin, which is clear at a glance.
You don't have to struggle to find dozens of surnames on one screen anymore.
2 Regular reminders
Date, month, year, appointment, schedule, preset, one input, multiple reminders. Jin Zeng raises many times a day.
Wake-up function, more convenient to use.
3 wonderful pen gives birth to flowers
Handwritten input, can write Chinese characters and can be operated, that is, writing is instant and the recognition rate is high.
4 data protection
Flash memory technology ensures that data will not be lost after power failure.
Buy and use now.
Prepare the operating instructions of the machine. If you have any questions about any step, touch the difficult place for 2 seconds to get the difficult prompt.
6 Small body and big screen
ID card-sized fuselage, large screen display, can be easily put into the pocket.
7 shorthand
Make meeting minutes quickly, the sooner the better, and keep the original font.
8 mass storage
Large memory, which can store 500,000 Chinese characters or 6,543.8+0,000 business card information, with a maximum of 99 notebooks. In the "preparation"
The function of reserving all candidate regions has been added in forgetting. You can enter it quickly, and then correct the typo after the entry is completed. Just touch the typo and the candidate area will be displayed immediately, which is simple and convenient.
9 Full-featured assistant
Pre-installed large practical business information, clothing, food, housing and transportation, so that business life is comprehensive.
10 computer online
Connect computers, exchange information in both directions, and back up data.
Shut your mouth
Global or local password function, which can selectively encrypt all or part of data.
12 worry-free backup
Use optional spare parts backup card to save data, even if the machine is lost, it can ensure that the data will not be leaked, and it is new.
Increase the emergency data output function when the machine screen is accidentally damaged.
Fourth, business database.
1 communication
Domestic postal code, domestic long-distance area code, international city time difference, international long-distance area code.
2 traffic
Railway, aviation and shipping ticket offices all over the country.
3 hotel
Hotels all over the country
4 gourmet
Food with local characteristics and flavor.
5 shopping
National famous shopping malls.
6 travel
Scenic spots all over the country
7 medical care
Health care common sense.
8 industry and commerce
Enterprise registration, annual inspection and trademark.
9 tax
Tax law, tax, tax rate.
10 regulation
Economic contract law, advertising law, labor law.
1 1 management
Management knowledge and skills.
12 service
Business knowledge.
13 etiquette
Business etiquette. ...& gt& gt
Question 4: What does the product introduction include? 1. Product definition.
2. Product concept
3. Product classification
4. Product level
5. Differences between products
6. Product form
Question 5: What are the advantages of writing a product recommendation letter?
Question 6: How to write the beginning and end of product recommendation into Baidu Library search template?
Question 7: How to write the reasons for recommending excellent employees?
One: Good personal image and self-cultivation, excellent professional skills or professional level, regardless of personal gains and losses for the company's interests, conscientious, pioneering and enterprising, set a good image for the company's employees and play an exemplary role; Create better corporate or social benefits for the company.
Two: correct work attitude and outstanding performance.
Three: My department unanimously recommends * * as an excellent employee, hoping to set a new example.
Four: serious and responsible; Serious and responsible work, love their jobs, obey the overall arrangement, and have a good image; Conscientious, enterprising, helpful, caring for colleagues, getting along well with colleagues, being good at cooperation and taking the lead in setting an example.
Five: excellent business level, creating good corporate benefits for the company and getting along well with colleagues.
6. During my work in our company, XXX strictly abided by the company's various rules and regulations, took the initiative to ask colleagues for all kinds of work knowledge, obeyed the arrangement, worked hard, broadened my horizons, enriched my work experience and created more value for the company. I hope to work harder in the future.
Seven: He has a high enthusiasm for work; Good character, good virtue, high self-cultivation and high integrity towards customers; Look at the rigorous work, think for the company everywhere, and be able to understand the suggestions given by colleagues with an open mind and correct them; The rapid progress of understanding has been well received by most customers.
Eight: Employees are hardworking, attentive, obedient to work arrangements, and spare no effort to do their own work, which is an example worthy of our understanding.
This colleague has made great progress in his work this year. He is conscientious, with solid business knowledge, rapid performance development, correct working attitude, abiding by the company's rules and regulations, and able to complete the company's tasks with heart.
Ten: In view of the performance of A Jun in this department, our department recommended her to participate in this excellent employee selection activity, and asked the leaders to review and approve it.
Eleven: Be conscientious and enterprising in your own work, and take the lead in growing employees.
Twelve: serious and responsible, proactive, fully competent, loving, helpful, harmonious with colleagues and good at cooperation.
Thirteen: As a newcomer, * * has played an important role. It is precisely because of his courage to take responsibility, never shirking, and his military-like execution that the whole team has made progress step by step and achieved good results. He also brought a new atmosphere to the whole team and set an example for new employees.
Fourteen: xxx has a good personal image and cultivation, good professional skills or business level, regardless of personal gains and losses for the company's interests, and is conscientious in his own work, setting a good image for the company's employees and playing an exemplary role; Invent better corporate or social benefits for the company.
Fifteen: Be serious and responsible, take the initiative with your heart, obey the overall arrangement, love your post and be dedicated, have solid business knowledge and excellent business level, get along well with the manager of the North District, set an example and be competent for the manager of the North District; Good conduct, reliable behavior, effective guidance to the responsible area, and able to put forward constructive suggestions; Highly dedicated, excellent performance.
Sixteen: As a newcomer, * * has played an important role. It is precisely because of his courage to take responsibility, never shirking, and his military-like execution that the whole team has made progress step by step and achieved good results. He also brought a new atmosphere to the whole team and set an example for new employees.
Seventeen: Because of our excellent work on this project, our market share reached *%, but at this time it was strongly countered by our competitors, who joined forces to try to crowd out our company on the grounds of * * * *. At present, we have no other new projects. If our competitors plan successfully, it will be a fatal blow to our department and everyone's morale will plummet.
Eighteen: hard-working, hard-working, serious and responsible, and the professional level is constantly improving through understanding. I care about my colleagues, which is very worth understanding. It is commendable that the new society is so diligent.
Nineteen: The employee usually works hard, with high speed, high efficiency and good quality. In daily life, he can unite with other colleagues, help each other and make progress together!
Twenty: You love "details or details, which often best reflect a person's personality". Therefore, you are cheerful, lively and lovely, infecting colleagues around you with optimism; You respect leaders, care about the masses, work consciously, and try your best to reassure leading colleagues. The work performance is not very top-notch, but balanced. With such lovely employees, the leaders expect you to have firm confidence, be brave in facing difficulties and strive for a big breakthrough in your work.
Twenty-one: Work conscientiously and responsibly, take the initiative with your heart, obey the overall arrangement, love your post and be dedicated ... >>
Question 8: How to write a complete marketing plan? The design of the product promotion plan is divided into three parts: one is the market analysis of the product, and the other is the text of the plan. The third is the effect prediction, that is, the feasibility and operability of the scheme.
(A) Analysis of market conditions
To understand the size of the whole market and the comparison between ourselves and the enemy, the market analysis must include the following 13 items:
(1) The scale of the whole product on the market at present.
(2) Comparative analysis of sales volume and sales volume of competitive brands.
(3) Comparative analysis of market share of competitive brands.
(4) Market target analysis of consumers' age, gender, occupation, education level, income and family structure.
(5) Comparative analysis of advantages and disadvantages of competitive brands.
(6) Comparative analysis of market regions and product positioning of competitive brands.
(7) Comparative analysis of advertising expenses and advertising effects of competitive brands.
(8) Comparative analysis of promotional activities of competitive brands.
(9) Comparative analysis of public relations activities of competitive brands.
(10) Comparative analysis of pricing strategies of competitive brands.
(1 1) Comparative analysis of sales channels of competitive brands.
(12) Analysis of financial gains and losses of the company's products in recent years.
(13) Comparative analysis of the advantages and disadvantages of the company's products and competitive brands.
(2) the text of the plan
The text of an overall marketing plan consists of seven major items, which are briefly described as follows.
(1) product launch policy
Before drawing up the planning case, the planner must communicate with the company's top leadership on the company's future business principles and strategies in depth and in detail to determine the company's main principles and policies. Both parties shall discuss the following details:
1。 Determine the target market and product positioning.
2。 Is the sales goal to expand market share or pursue profit?
3。 Formulate a price policy.
4。 Determine the sales method.
5。 Advertising performance and advertising budget.
6。 Key points and principles of promotion activities.
7。 The emphases and principles of public relations activities.
(2) the product sales target of the enterprise
The so-called sales target refers to the business target that the company's various products must achieve within a certain period of time (usually one year).
The quantification of sales targets has the following advantages:
It provides a basis for testing the success or failure of the whole marketing planning case.
Provide a basis for evaluating work performance goals.
Provide a basis for formulating the next sales target.
(3) product promotion plan
The purpose of the planner's promotion plan is to help achieve the sales target. The promotion plan includes three parts: objectives, strategies and detailed plans.
① target
The plan must clearly state the expected promotion objectives in order to achieve the sales objectives of the whole marketing plan. Generally, it can be divided into long-term, medium-term and short-term plans.
② strategy
After deciding the goal of the promotion plan, the next step is to work out the strategy to achieve this goal. The strategies of promotion plan include advertising strategy, distribution channel utilization strategy, promotion price activity strategy and public relations activity strategy.
Advertising strategy: according to product positioning and target consumer groups, determine the theme of policy performance, and use newspapers, magazines, television, radio, leaflets, outdoor advertisements, etc. What kind of media do you want to choose? What is the proportion of each? What is the audio-visual rate and contact rate of advertisements? Let the characteristics and selling points of the products be deeply rooted in the hearts of the people.
Distribution channel strategy: At present, there are many kinds of distribution channels, and enterprises should choose the right channel according to their own needs and possibilities. Generally, it can be divided into two parts: dealers and terminals, and other forms of intermediary agents. In the choice, we follow the main principle of "targeted" and make full use of the company's limited resources and strength.
Promotion price strategy: the object of promotion, various ways of promotion activities, and what is the desired effect of adopting various promotion activities.
Strategy of public relations activities: the target of public relations, various ways of public relations activities, and what is the purpose of holding various public relations activities.
③ Detailed plan
Explain the implementation details of each strategy in detail.
Advertising performance planning: the design of newspaper and magazine advertising draft (title, text, pattern), TV advertising creative script, broadcast draft, etc.
Media use plan: choose popular or professional newspapers and magazines, as well as publication date and page size; Time and frequency of TV and radio advertisements. In addition, we should also consider CRP (total family listening rate) and CPM (average cost of advertising information reaching every thousand people)
Promotion plan: including commodity procurement and exhibition, exhibition, demonstration, lucky draw, giving away samples, tasting, discount, etc.
Public relations activities plan: including shareholders' meeting, issuing company press releases, company internal publications, staff association, love activities, contacting the media, etc.
(4......& gt& gt
Question 9: How to write letters of recommendation for excellent employees Dear sir or madam,
Hello, I am xxx of xxxxxx Co., Ltd., and I want to write this letter of recommendation as the direct leader of Comrade xxx during his nearly one year's work in xxx.
I am very happy and gratified to learn that xxx, an excellent employee of our company, will soon join your personnel assistant. In my opinion, such an enterprising young man should receive a better and more systematic education and have a brighter future. Therefore, I am honored to strongly recommend this excellent young man to your company.
Xx joined our team in September, 20 10, and was also responsible for staff attendance management, staff access management, staff file management, and hosting of large-scale parties. Although I am not familiar with the above work at the initial stage, I lack work experience; However, her eagerness to learn, willingness to learn, and hard work made her never give up the opportunity to learn. It is beneficial to read and refer to information about human resource management in your spare time and consult other employees humbly. Gradually, she became proficient in various businesses and achieved certain results.
First of all, she is a person who can communicate and understand. Although she had made mistakes in her work because of lack of communication, she was able to face up to her own shortcomings, actively improve communication methods, and strengthen communication with ordinary employees, clerks and middle managers in various departments, thus forming a relatively smooth basic personnel management method.
She is also a person who studies and summarizes "willingness, willingness and goodness". As a personnel assistant, and she entered the ranks of HR soon, everything in HR management will be a little strange; But through these months of continuous study and summary, she now has her own unique understanding and insight into her work field. And most of them have been applied to the operation of our company's related work, such as attendance and file standardization.
She is also a person who "knows, enjoys and values" and shares interaction. It is not surprising that she is willing to learn, able to learn and good at learning. What is more valuable is that she is willing to share and interact. She often discusses working methods, working attitude, cultivating communication awareness and so on with her colleagues. Although I still hope that she can continue to strengthen, study and know how to study, accumulate and share in a timely and appropriate manner, I still appreciate her optimistic and confident attitude towards work and life.
Although to some extent, it is a loss for our department that such an excellent employee will soon join your company, considering her personal future, career planning and growth direction, I still do not hesitate to support her to enter a new business and environment and continue to struggle. I sincerely hope that your company can also support her and give her a chance to improve herself and realize her dream. Thank you sincerely!
Fan Wensan
Comrade xxx, party member, has worked in our factory for five years. Politically, we should be strict with ourselves, take an active part in political theory study and various practical activities, constantly strengthen the transformation of world outlook, abide by the law and discipline, and firmly establish the belief of love and dedication and the consciousness of active service. In his work, he is serious and responsible, diligent and enterprising, and has accomplished various tasks brilliantly. Mainly manifested in:
First, technological innovation, innovation
As a technician in our factory, this comrade has never stopped developing products since he entered the factory. Over the past few years, he has developed dozens of new faucet styles for our factory. He knows the products, related products and their accessories like the back of his hand, pays close attention to quality, works hard in the production line for a long time, handles a case without letting go of the problem products, and calmly handles it at the accident site many times, thus maintaining the company.
Second, study hard professional knowledge.
There is no end to knowledge and no end to learning. While studying political thought and scientific and cultural knowledge, he strengthened professional research, accumulated practical experience, improved professional skills, applied what he had learned, and strived to create a new realm of work. He recorded the problems encountered in production, constantly read books, searched online and discussed with colleagues, and always paid attention to the trends and market orientation of popular products, ensuring the progress and modernity of our products.
Third, cost awareness and flexible control.
While producing technology, he also undertook the procurement of related products. In order to ensure sufficient sales supply, he made many business trips and visited suppliers to understand the production progress, delivery situation and product quality and ensure timely delivery. In addition, we have not relaxed the control of procurement costs. With the fluctuation of copper product prices, we actively strive for lower order prices in different periods and maintain the flexibility of purchasing prices, which greatly reduces the purchasing cost of our factory. At the same time, ensure that ... >>
Question 10: How to write a product recommendation letter? From my personal point of view, since you want to recommend your own products, just like the people who recommend you, all products have similarities and differences. However, if you want others to accept your product, it must be that your product has its own characteristics and is different from others. Therefore, when writing a letter of recommendation, it is necessary to outline the project and highlight the biggest characteristics of the product. It should not be too long, which will make people lose interest.