On January 3rd, two unlimited land plots in Shijingshan received 7.5 billion yuan, and the first auction of land in the New Year swept away the gloom of a real estate enterprise's bid and reserve price transaction last month. In one case, there were 15 real estate enterprises bidding and the premium rate reached 25.93%, which brought a warming signal to the market. One of the reasons for attracting many housing enterprises is to return to the land market without price limit. Shijingshan, as a blessed land in Beijing's property market, has been ranked here for two consecutive years, with the help of China Shipping, the number one "landlord" in Beijing last year. How can the first earth auction in 22, which started with Shijingshan unlimited land, not bloom in spring?

Beijing's land auction picked up this year, with a turnover of 7.5 billion yuan

On January 3, 22, Beijing's land market ushered in the first auction of the new year, and two pure commercial residential land were sold in Shijingshan Shougang Park. Compared with the bottom price of Beijing homestead in December last year, two plots in Shijingshan were 1.25 billion yuan higher than the starting price of 5.8 billion yuan under the bidding of many real estate enterprises, with a total turnover of 7.5 billion yuan. The land market in 22 opened by this can be described as a good start.

among them, plot 1612-757, east of Gucheng South Street (southeast of Shougang Park) in Shijingshan District * * has 8 bidders, namely Greentown, Power Construction, Investment Promotion, Sunac, Zhonghai, Jinmao+Poly, Xuhui+Shouchuang, Shoukai+China Resources+Construction Engineering, to participate in the on-site bidding. In the end, Sunac won at a price of 3.4 billion yuan, with a premium rate of about 25.93%, equivalent to a floor price of 52,19 yuan/square meter.

on the other hand, the plot 1612-759 on the east side of Gucheng South Street in Shijingshan District (the southeast area of Shougang Park) was contested by 15 real estate enterprises, and was finally won by CNOOC for 3.65 billion yuan, with a premium rate of about 17.74% and a floor price of 48,65 yuan/square meter.

the above two Shijingshan plots were previously called Beijing high-quality plots by the industry. Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that Shijingshan sold 3,471 houses in 219, which is also a regional historical high. To this end, most housing enterprises are optimistic about the future development of Shijingshan. Judging from the participation of so many enterprises in the opening year, although Beijing's real estate market is still in a downturn, housing enterprises are still keen on hot and high-quality plots.

Shijingshan has paid a large amount of land, not limiting the price of land or stepping into the era of 8, yuan?

China Shipping, which acquired land in Shijingshan this time, has many origins with Shijingshan. Developed by China Shipping, China Shipping Worldwide, which has been ranked as the champion of Beijing for two consecutive years, is located in Shijingshan area.

China Shipping Worldwide is well-known in the industry. In 218, China Shipping Worldwide broke the record of single sales in Beijing property market with a score of 1.3 billion. In 219, it took only 11 months to realize the online signing amount of 1.13 billion yuan.

At present, Shijingshan has become a hot spot in Beijing's property market, and China Shipping is not willing to retreat at the moment when China Shipping Worldwide is about to close. Therefore, China Shipping+Shougang Consortium won the bid for 1612-85, 812, 823, 822 and 811 on the east side of Gucheng South Street in Shijingshan District (the southeast area of Shougang Park) at a price of 5.1 billion yuan on November 2th last year.

As we all know, although China Shipping is a national real estate enterprise, it has been deeply involved in Beijing. In 219, China Shipping took 19.7 billion yuan in land acquisition in Beijing, ranking first in the ranking of the total amount of land acquisition by real estate enterprises in Beijing in 219 issued by China Central Research Institute. Shijingshan is also the key area of China Shipping's layout in Beijing.

On June 27th last year, it was also an unlimited land parcel sold in the south street of Shijingshan Ancient City. At that time, it attracted four enterprises and consortia, namely Shougang Fund+Zhongjun+China Merchants, China Shipping, China Resources+Power Construction and Ping An. In the end, China Resources+Power Construction won the bid with a premium rate of 11.63%, with a floor price of 55,/m2 for the residential part, which ranked as the national residential land in 219.

it is reported that the product of this plot is positioned as the highest-end product of China resources, which is mainly four-bedroom, and the unit price should be more than 7, yuan based on the floor price of residential buildings.

judging from the land supply in Shijingshan in the past year, it is not an exaggeration to describe it as "generous". The large plot area and high total price have attracted some large-scale housing enterprises. It is reported that there is still no shortage of high-quality land in Shijingshan in the future.

according to Zhang Dawei, Shijingshan has been the blessed land of Beijing's property market for the past few years, and the sales crown has been in this area for two consecutive years. At present, there is not much supply of competitive housing in Shijingshan area, and most of the projects of competitive housing except Wulituo are selling well.

according to the cost of land acquired by sunac on January 3rd, the expected selling price of Zhang Dawei will be around 8, yuan/square meter. It is higher than the current market average of 65, yuan/square meter. Therefore, we can expect Shijingshan to enter the era of 8, yuan.

Unrestricted plots return to the mainstream market in Beijing

This year, the Beijing land market opened with two unrestricted plots, which means that the land structure has changed and unrestricted commercial housing is returning to the market.

Up to now, there are 13 residential plots waiting to be sold in Beijing, including 2 plots with property rights, 2 plots with limited competition and 9 plots with unlimited commercial housing. Unlimited land has an absolute advantage.

in the eyes of many people in the industry, the number of unlimited land plots is increasing, which stems from the poor performance of the property market in 219, and the removal of restricted houses is still not ideal. In addition, there are many restrictions on land transfer, and housing enterprises are still cautious in taking land, and the Beijing homestead market shows a continuous low temperature trend.

According to the information of the China Central Index Research Institute, in 219, of the 5 residential land transactions in Beijing, 28 were sold at a premium, with an average premium rate of 1%, down 5% from last year. The premium rate of Beijing homestead has fallen for three consecutive years since 216.

As we all know, in recent years, competition-limited housing has been the absolute main force in the Beijing market. According to the data of Central Plains, in the past three years, there were 212 plots of all residential land (including partial bidding), 113 plots of competitive housing, 52 plots of * * * property rights, and only 21 plots of commercial housing without price limit.

since June 1th, 218, there have been 76 housing projects in Beijing. Limited competition rooms have also appeared for 16 consecutive months, and the supply is greater than the signing. Inventory backlog is unavoidable.

Zhang Dawei believes that from the current point of view, Beijing has gradually returned to the market dominated by unrestricted commercial housing from the past. In the future, Beijing is expected to gradually enter the three-point period of high-end commercial housing, mid-end limited competition housing and low-end property housing.

in p>22, for housing enterprises, the financing environment will be tightened or will continue, and the principle of taking advantage of the situation and rationally taking land will remain unchanged. However, when the market is in a downturn, it is also indispensable to make decisive moves on some high-quality plots, because to live well, you must first live.

Beijing News reporter Yuan Xiuli

Editor Wu Xin reporter Liu Baoqing.