On March 20th, 20 13, China Foundation for Poverty Alleviation released a survey report on the lack of shoes among primary school students in poverty-stricken areas. The problem of children's "barefoot" in poverty-stricken areas such as Sichuan and Guizhou has been presented to the whole society: in some poverty-stricken areas in China, there are still a large number of children who lack shoes. The phenomenon of "only one pair of shoes in two years, one pair of shoes for all brothers and sisters, shoes that can't be worn" can be seen everywhere ... Although a large amount of cash and materials are donated to these areas every year, the proportion of shoes in donated materials is extremely low due to problems such as children's rapid growth, difficulty in counting and updating shoe sizes, and difficulty in balancing distribution, and most children in poverty-stricken areas are still in a state of lack of shoes or no shoes. ...

36 1 As a sports shoe product, it has always adhered to corporate social responsibility, hoping to find a more transparent and sustainable public welfare model.

Buy a good love. In your name.

Sponsored by 36 1 and China Foundation for Poverty Alleviation, children in poor areas can get a pair of 36 1 sports children's shoes donated in the name of consumers for every pair of shoes they buy for public welfare. We hope to lose the sustained and long-term development of social welfare with the help of commercial forces. Realize real one-on-one "real-name registration system public welfare" and "transparent public welfare". Four months after the start of the project, the sales volume of shoes of the charity fund has exceeded 20,000 pairs, and the children's shoes donated in the name of consumers have covered Nayong County and Dafang County in Bijie, Guizhou Province. The charity continues and the care is going on. ...

20 13 shopping mall design-oriented buy one get one free special action

On 20 13, Bazaar specially designed activities, inviting 10 top designers and 10 popular entertainment stars to join in, and jointly creating 10 cross-border public welfare products for consumers, so as to meet the needs of caring people at different levels while practicing public welfare.

Project innovation

36 1 Jointly launched a large-scale public welfare project of "One Care, One Buy, One Get One Good" with China Foundation for Poverty Alleviation. This project is the first public welfare project in China with the mode of "consumption based on prior research-taking the lead in using the database-understanding the specific needs of the donated groups-customizing donated materials"-consumers buy a pair of shoes at 36 1, and children in poor areas will receive a pair.

One-on-one donation real-name registration system registration

Every time you buy a pair of shoes with special funds, you will add a donated child, and the system will match you with a real child information according to the donation data of the Poverty Alleviation Foundation.

The whole process is transparent and true.

From the time you buy public welfare shoes to the time another pair of donated children's shoes is delivered to your children, the poverty alleviation foundation and the cooperative media monitor the donation progress of the "Buy a Good One" public welfare main station and provide inquiries at any time.

Donation on on demand

Together with the foundation for poverty alleviation, we mobilized teachers in mountain villages to measure children's feet one by one and tailor special sports shoes for children according to the corresponding shoe sizes.

Innovative public welfare model

Buying a good one from the perspective of supply and demand of public welfare is more targeted and targeted, aiming at realizing the sustainability of social welfare through consumers' consumption behavior.