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Because douban is not very commercialized, most people start companies for profit, except those public welfare funds. Douban, as a profitable Internet company, does not pay much attention to profit, so it is particularly popular in the industry.

I think everyone who has used douban knows that douban looks casual and has a slow pace, which seems to be a bit out of step with the era of information explosion. Nowadays, the speed of information is changing too fast. Many Internet companies are advancing with the times, and diversified business development has a place in the Internet industry, while Douban is as motionless as a thousand-year-old turtle. However, we cannot ignore its existence. Perhaps it is precisely because of its weak commercial nature that it will not do anything that goes against its sincerity, so Douban has a very high authority in the hearts of fans.

Most of them are called Buddhism. The company has the following two reasons.

Douban company does not value the benefits that the public brings to Douban.

Generally, after watching movies, we will use douban to rate and comment on the movies we have seen. Douban is a platform for users to express their opinions. Not only do Douban rate movies, but also books we have read or music we have listened to can be commented and collected. Moreover, this comment mechanism is free and open, so in fact Douban does not have many profit opportunities in this respect.

Class Two still maintains its independence and objectivity.

Douban has a high authority in the hearts of fans because it has always maintained its independence and objectivity in the Internet industry. Now Douban's scoring mechanism for movie music and books is becoming more and more influential, bringing a lot of traffic and attention. You know, it is a rare thing to be able to resist the temptation and maintain his original attitude in the Internet industry, especially if he can promote his original heart without a series of commercial means. Study in Douban to ensure safety, but also to prevent those water forces from affecting the original atmosphere of Douban. So over time, users feel that douban is becoming more and more Buddha.