On January 9 last year, Hurun Research Institute released a list: "Hurun China's Top 500 Private Companies in 2019". This list ranks all current private companies in China based on market value.

However, what was unexpected was that a very unfamiliar name suddenly appeared on the list - Wen's Food Group.

Few people know what the Wen Group does and what businesses it is engaged in. However, in this list, the Wen Group has "suddenly emerged" and ranked 26th on the list of giants with a market value of 190 billion yuan.

Although it was on the list this time, it did not take long to rebound due to the rise and fall of the stock market.

But this also makes people wonder, "What virtue and ability" can the Wen Group achieve such achievements?

What are the stories behind this company?

The main business of the Wen Group is actually not that "high-end" - that is, pig farming.

In our current cultural concept, the pig raising industry is not very glorious, let alone a huge profit, but why can Wen's Group achieve such a huge scale?

Perhaps we can find the answer to this question from the birth history of Wen Group.

In the early 1980s, influenced by the wave of reform and opening up, a chicken farmer named Wen Beiying in Yunfu City, Guangdong Province opened a local chicken farm. However, due to lack of experience, the chicken farm soon fell into trouble.

in a financial crisis.

At that time, Wen Beiying was very discouraged and even planned to close the chicken farm.

However, at this moment, another farmer came up and asked Wen Beiying to buy some chickens and raise them at home. At that time, Wen Beiying no longer planned to continue to "struggle" in the business field, and saw someone helping her to "replenish blood"

, very happy.

He simply gave the farmer a batch of chicken chicks on credit, which also came with feed, medicine, and related technology. Before leaving, he also told the farmer that if he had any questions, he could ask him for advice at any time.

With his help, the farmer's chickens were quickly put on the market. Wen Beiying also took the initiative to help him contact the buyers. Both of them made a small amount of money from this back and forth.

In fact, until now, he still hadn't discovered the business opportunities in this. However, when the news that the farmers were making money spread back to the village, the village exploded.

More and more people came to Wen Beiying and wanted to do business with him. The chickens in Wen Beiying's hands were quickly sold out. To meet the needs of the villagers, he even specially purchased a batch of goods... Until this

At that time, Wen Beiying suddenly realized that this was the business path he had been seeking so hard.

In this way, by chance, the breeding business model of "corporate farmers" was explored.

Wen Beiying united seven farmers, raised 8,000 yuan, and jointly founded the Leizhu Animal Husbandry Joint Venture Company, which was the predecessor of the Wen Group.

With its unique business model, the company quickly experienced growth and gradually grew into a well-known local enterprise.

The leadership of Wen's Group knows very well that without the support of countless farmers, the company will not be able to operate anyway. Former chairman Wen Pengcheng once publicly stated that the company's founding philosophy has always been "shared by all."

Let more people eat the cake and let employees share the dividends in the company's development.

For this reason, after the establishment of the company, Wen's Group adopted a joint-stock cooperative system in which employees hold shares. From managers to ordinary employees, the number of shareholders of Wen's Group has now reached more than 7,000.

Although this move reduced the company's owner interests, it greatly stimulated the enthusiasm and dedication of employees, and unified the interests of employees and shareholders to the greatest extent, making Wen's Group more effective in both decision-making and specific implementation.

In a state of internal unity.

And this is the secret to the success of the Wen Group.

Last year, Wen's Group's breeding industry revenue reached 70 billion yuan, and its market value exceeded that of Vanke, becoming a myth in China's breeding industry.

Within Wen's Group, stock-holding employees account for a large proportion.

There used to be a cleaning aunt in Wen's Group who was responsible for cleaning. In the hands of this cleaning aunt alone, there were more than tens of millions of group stocks!

Among all the employees and shareholders of Wen Group, 48 billionaires were born.

Countless ordinary farmers have benefited from this. Looking at the world, it is difficult to find another such spirit of "returning benefits to the people".