The reason for establishing the Fair Trade Foundation is to dedicate the organization to allowing disadvantaged producers to obtain a reasonable income, and to advocate replacing free trade with fair trade.

Creating Fair Production and Trade The Fairtrade Foundation is one of the best-known examples of building a network for fair value creation.

This non-profit organization aims to foster fair trade standards, minimum price and wage standards, and fair working conditions, and equitable behavior at all stages of the supply chain.

Founded in 1992, the Fairtrade Foundation is an independent not-for-profit organization that licenses the FAIRTRADE trademark on products in the UK based on internationally recognized Fairtrade standards.