From the beginning of the preparation of the China Green North Exhibition Center project, the professional team has been deeply studying the problem of "how to gather operators, how to help operators do business, and how to make operators living here inseparable". Finally, a comprehensive solution is put forward, and its theoretical basis is the business philosophy and scientific concept of "gathering-melting-combining".
In the past, the products produced by manufacturers were often sold by themselves or distributed by distributors. Not only is the sales method single and vertical, but the second investment in channel distribution, advertising and logistics after-sales is also very difficult. Now entering the channel system of China Green North Exhibition Center, the single channel of settled merchants will be merged into the * * * use channel formed by agglomeration effect. With the financial support of other operators, the original single operator can obtain all-round business support brought by the superposition effect of vertical and horizontal, self-operated and mutual assistance camps.
Relying on the government's industrial policy and the support of the Ministry of Agriculture and the State Green Office, China Lubei Exhibition Center "gathers-integrates-integrates" green industrial resources, aiming at creating a green food supply and marketing gathering area, generating and improving the functions of domestic headquarters, uninterrupted trade fair and effective allocation of resources, and promoting the realization of the concepts of "central business district" and "headquarters base" in the national green food market.
The area where the project is located (Changping District) caters to the surrounding industrial upgrading and the comprehensive agglomeration of investment and project settlement in the construction of the National Agricultural Science and Technology Park, forcing the China Lubei Convention and Exhibition Center project to have a new round of "agglomeration-integration-integration". Because of their enthusiastic participation, many businesses have contributed to a new atmosphere of prosperous investment, popularity, business and market, formed a gathering of prosperous business and popularity, promoted the comprehensive docking of related investments and markets, related production and markets, and markets and end consumers, and finally promoted the formation of a good situation of multi-benefit and multi-win trade cooperation.
China Green North Exhibition Center strives to create a new model of "integration of supply and marketing channels". The orientation and layout of the exhibition hall is to better realize the gathering of regional green organic food enterprises, products and information; Realize information symmetry through multi-dimensional, efficient and effective information communication; Through the real connection between cost-effective products and health culture and demand, and the implementation of credit guarantee system, good collective brand credit can be realized, and the role of green products as display marketing platform and sales terminal platform can be realized.
Lv Zhong North Convention and Exhibition Center has an innovative business model and operating platform, which has strong order summary ability and e-commerce platform supply and marketing chain integration ability. It can provide all kinds of support docking and comprehensive services in the transaction process, and provide large-capacity information and trading opportunities for enterprises to participate in high-end special supply, large-scale distribution, e-commerce, group purchase and direct supply, so that the operating costs of settled operators are low and the wholesale sales ability is high! The essence of the credit guarantee system of China Lubei Convention and Exhibition Center is to gather various resources, integrate business channels, * * * build a credit brand and * * * enjoy economic benefits.
The credit guarantee system of China Lubei Convention and Exhibition Center has created a brand-new business model under the condition of credit economy. The credit guarantee system provides comprehensive support services for buyers, sellers and participants in the transaction process. In the process of green food production, supply and marketing circulation and commodity trading, manufacturers, distributors, wholesalers, retailers and shops in the whole industrial chain are connected through credit guarantee, which provides comprehensive services of credit guarantee and credit guarantee for access and supply, trading, quality assurance, safety supervision, payment for goods, financing, transaction guarantee, warehousing logistics and after-sales product traceability.
Lv Zhong North Exhibition Center provides risk guarantee and capital guarantee for the commodity trading and business dealings of the affiliated members, making the trading process smoother, safer, more convenient and more efficient.
China Lubei Exhibition Center implements the resident joining system, and the joining members form an interactive relationship, which is not only the customer of the credit guarantee system, but also the supporter and maintainer of the credit guarantee system service. This system enables members to rely on the services of the system and the mutual assistance of other members to solve the practical problems of the enterprise.
China Lubei Exhibition Center signed a food inspection agreement with Beijing Agricultural College, which will give full play to the professional ability of technicians and the role of advanced inspection equipment to test the whole process of products from the ground to the dining table, and improve the authority of market control of China Lubei Exhibition Center.
China Lubei Exhibition Center has established a "personalized traceability system for high-grade agricultural products", which can query the traceability information of target products and provide members with all-round services for product quality and safety guarantee; Provide protection for consumers' after-sales service and rights protection.
This system is an information management system that can connect all aspects of production, inspection, supervision and consumption, so that consumers can understand the production and circulation process that conforms to health and safety and improve their confidence. The system provides a traceability model of "from farm to table", extracts public traceability elements that consumers care about in supply chain links such as production, processing, circulation and consumption, and establishes a food safety information database. Once the problem is found, it can be effectively controlled and recalled according to the source to protect the legitimate rights and interests of consumers from the source.
Customers can scan the "safety information bar code of edible agricultural and sideline products" on the food packaging bag through the inquiry machine in the center, or log in to the website marked on the label and enter the "safety information bar code of edible agricultural and sideline products" on the food packaging bag to know the production date, name, brand, certification information, origin, processing place, drug residue, quarantine inspection and so on. Based on the concept of "gathering, blending and blending", China Green North Exhibition Center advocates all parties to establish close business cooperation. Rights and obligations, fairness and mutual benefit, individuality and * * * are the remarkable characteristics of the common prosperity of China Lubei Convention and Exhibition Center.
Every resident is not only the service object of the market, but also the owner and provider of the innovative business model and operating platform of the market, and can enjoy a number of value-added services and additional rights and interests.
China Lubei Exhibition Center plans to set up a joint-stock company-Beijing Dasheng Kuibei Agricultural Green Industry Development Co., Ltd., which is established according to the modern enterprise system and mainly engaged in the promotion and operation of green food industry and market development. The company reserves shares for all franchisees, forming an open structure in which all members of the system hold shares, and the shareholding of a single share cannot be too large.
Whether it is online or not, waiting for more and more enterprises to join, so that the whole system will grow, the channels will be wider and the value will be higher.
Relying on the government background and the capital strength and integration effect accumulated by many enterprises, Lv Zhong North Convention and Exhibition Center strives to build the brand of Lv Zhong North Convention and Exhibition Center, which can be used by brand joining enterprises.
Brand use includes two aspects:
The first is the use of registered trademarks. "Sheng Da Luyuan" is a brand created by China Lvbei Exhibition Center, and it is the main brand used by * * * to reduce the brand investment of affiliated enterprises. The manufacturer's products can be produced and sold under the trademark "Sheng Da Luyuan". This may bring practical benefits to reduce the second investment of enterprises, or to the rapid promotion of the popularity, credibility, reputation and market sales of franchisees with low brand awareness at present.
The second is the use of the reputation guarantee brand of Lv Zhong North Convention and Exhibition Center. The manufacturer keeps the original brand, and at the same time attaches the brand of China Lubei Exhibition Center to the products. For example, it is labeled as "China Green Food and Organic Food Beijing Exhibition Center for Products" or "China Green Food and Organic Food Beijing Exhibition Center Specialty" to enter the market.
Enterprises using the brand of China Lubei Exhibition Center can not only increase the added value of products, but also greatly enhance the corporate image and popularity. Lv Zhong North Convention and Exhibition Center is based on the path of "union, alliance and linkage", that is, integration, so as to realize "gathering-financing-integration" of industries and products.
Alliance refers to the cooperative partnership established by two or more enterprises to achieve the same goal. The products of alliance partners can be sold through both channels, thus forming a situation of mutual sales of channels. Alliance partners coordinate or share the value chain together to expand the effective range of enterprise value chain. Strategic alliance is a long-term agreement between enterprises, which goes beyond normal market transactions, but does not realize merger, so that different partner institutions can reach purposeful agreements.
According to the joining agreement of China Green Food and Organic Food Beijing Exhibition Center, the operation subject takes "unity, cooperation, mutual assistance and * * * win-win" as its purpose, takes market development, brand building, product display, new business model and the development and implementation of new business model as its operation content, and exists in the form of industrial alliance.
Adhere to and implement Scientific Outlook on Development, establish an innovative platform for the development of green food and organic food markets and an operating mechanism for simultaneous development, develop new relationships among society, enterprises, exhibitions and purchases and sales, cultivate new economic growth points for the development of green food and organic food markets, create emerging markets and well-known brands for green food and organic food markets, and implement relevant sustainable development strategies such as green, science and technology. Low-carbon economy and transformation of economic development mode are the key points of China Green North Exhibition Center Alliance and its members.
Any manufacturer, distributor, retailer and registered legal person who voluntarily enters China Green North Exhibition Center is one of the market operators and a member of the alliance.
The members of the Alliance are interested in doing something in the marketing, industrial development and product marketing of the green food and organic food industry in China. They agreed and signed the agreement to join the China Green Food and Organic Food Beijing Exhibition Center, and actually entered the green office or subordinate units of the China Green Food and Organic Food Beijing Exhibition Center, various production, exhibition, marketing and service enterprises and third-party interested parties.
Upstream manufacturers, intermediate distributors, other stores and integrated service providers can all enter the alliance. In addition to enterprises and products joined in the form of actual entry, online merchants, online stores and affiliated members can also form non-entry participation.
In order to create the best environment and flat channels for integrated marketing for residents, China Lubei Exhibition Center has launched various ways to serve enterprises and promote products. For example, in addition to operating their own products, residents can also entrust the market alliance to sell them on a commission basis, or organize many parties to participate in promotion and distribution.
All franchisees, chain stores and franchisees in China Lubei Exhibition Center can use the signboard of the chain store in China Lubei Exhibition Center to unify the store logo, enhance the store image and show the huge support advantages of the alliance system. The center can be responsible for organizing and distributing residents' products to other stores.
If residents' products meet the corresponding requirements, they can reach a customized OEM sales or exclusive sales agreement with the alliance.
The alliance established the "China Green North Exhibition Center Market Committee". It is not an organization in name only, but an organization with the functions of alliance leadership coordination and market operation guidance. At the same time, it is also a high-level professional prosperous market organization, which plans and promotes the formation of "market terminal" and "industrial cluster" on a large scale for a long time. The role of the Council includes but is not limited to: promoting the development of China's green organic food market and guiding the market operation; Promote the construction and operation of market credit system, financing guarantee system and service system; Organize the exchange and promotion of advanced market experience and improve management; Do a good job in the service of joining units and individuals in the market; Strengthen market advertising, and regularly edit the list of green organic food production enterprises in China, the list of green organic food products in China and the list of goods to be purchased for franchisees to use for free. First, provide supporting office and accommodation services to facilitate production and life;
The second is to provide warehousing and agent logistics services to reduce operating costs;
The third is to provide public security, cleaning and equipment maintenance services to relieve worries;
The fourth is to provide professional consultation, certification promotion, commodity inspection and quality inspection, industrial and commercial taxation and other services;
The fifth is to provide network communication use or access services;
Sixth, relying on Beinong Agricultural Products Monitoring Center to provide quality supervision and acceptance services for circulating products, and strictly guarantee the quality of all aspects of product purchase, sale and storage;
Seventh, provide credit guarantee services;
Through Beijing Beinong Credit Guarantee Company, Zhongpin Chuangguotou Group, Inner Mongolia Dashengkui Guarantee Company and Jinding Guarantee Company, we provide special store entry guarantee and credit guarantee services for manufacturers, distributors, shops and franchisees. Business items include: performance guarantee of store entry agreement, loan guarantee, credit guarantee, delivery guarantee, payment guarantee, product quality guarantee, service guarantee, performance contract guarantee of buyers and sellers, personal consumption guarantee, etc.
Eight is the use of funds in the fund pool.
The role of the cash pool is to help settled businesses solve the problems of insufficient funds and limited business development. For example, provide liquidity and other short-term liquidity for purchasing, selling and storing commodities.
There are various sources of funds injected into the cash pool, such as government support and national industrial policy support funds, bank credit funds, special funds provided by companies, alliance funds subscribed by settled merchants, information authenticity and product quality deposits, and other funds that can be raised. The use of funds shall comply with relevant regulations.