The integrated development of agriculture, literature and tourism is a useful exploration to release rural vitality, develop modern agriculture and increase farmers' income, and it is also an innovative practice to promote rural revitalization. To promote the integration of agriculture, literature and tourism and release the vitality of rural areas, the author believes that the following three points should be done well:
First, tell good stories and dig deep into cultural connotations. Choose the most representative, cultural value and well-known cultural symbols to tell a good story; Launch fist products, as the main products, for market operation; Organize folk program evenings and other programs that can reflect folk characteristics to build evenings and tour live broadcasts; Build a small town museum, focus on displaying relevant contents and open it to the whole society; Launch a boutique project integrating cultural tourism, and make every effort to create and launch a boutique project with demonstration and driving effect; Create a global folk tourism route and guide the development of rural cultural tourism industry with scientific planning.
The second is to vigorously publicize and expand visibility. Renew ideas and make precise marketing. Highlight the characteristics of rural cultural tourism resources, coordinate and integrate packaging, clarify the propaganda theme, unify the propaganda caliber, and enhance the visibility and attractiveness of rural cultural tourism. Actively guide, keep up with the development and changes of rural tourism market, innovate propaganda methods and expand the consumer market. For example, set up an official account of rural tourism WeChat to promote rural tourism brands. Through the integration with the mobile Internet, we will develop self-media platforms such as Weibo, WeChat, online community and Yixin, improve the pertinence and effectiveness of rural cultural tourism information consulting services, and provide tourists with intelligent services such as tour guide, shopping guide (group purchase), tour guide and navigation. In view of the key areas and festival activities of rural cultural tourism development, we will formulate publicity plans, build publicity and promotion platforms such as "cloud tourism", "tourism website" and "tourism association", refine publicity slogans, and carry out publicity purposefully, planned and step by step.
The third is to set up a development fund to support industrial policies. Various forms of financing, adhere to the principle of "government guidance, enterprise main body, market operation and national participation", and promote the development of rural cultural tourism industry. Adhere to the combination of self-reliance and the introduction of foreign capital, increase government investment, social financing and investment attraction, introduce and raise funds for tourism development through various channels, and broaden the channels of funds. Establish rural tourism financing mechanism and "rural cultural tourism development fund" to form a financing pattern for farmers, village collectives, departments, governments, companies and foreign investors in tourism development. Support industrial policies, study and formulate supporting policies and related industrial policies for the development of rural cultural tourism, give preferential policies for cultural tourism investment in terms of taxation and land use, give full play to resource advantages, and make the rural scenery, folk customs, historical culture and other resource advantages of Longqiu ancient town go to the market and transform them into industrial advantages and economic advantages.