Step 1: Determine the target audience
Before you start designing a logo, you need to know who the audience is. Who does your brand serve? Who is your target market? For different audiences, the design style and color of logo are also different.
Step 2: Collect inspiration and materials.
I began to put myself in the other's shoes, and searched a lot of logo design works, industry references, color schemes and other materials to get inspiration and form my own ideas.
Step 3: Select the appropriate design elements.
According to the brand positioning and audience demand, choose appropriate design elements, including fonts, patterns and colors. In this process, it is necessary to understand the meaning and function of various elements and avoid using uncomfortable or incomprehensible design elements.
Step 4: Optimize the design composition.
Design can convey brand information more intuitively. Many signs of success usually adopt dynamic, peculiar, concise and easy-to-identify composition methods, which make the brand image deeply rooted in people's hearts.
Step 5: Choose a suitable color scheme.
Color is an important visual factor, which can convey the emotion and essence of the brand in an instant. Beige is usually considered as a thoughtful color, while red can improve excitement and vitality. The use of color should consider factors such as brand positioning, audience demand and industry practice.
Step 6: Test and modify the design.
After the preliminary design is completed, it is necessary to solicit the opinions of relatives and friends or designers to determine whether the design meets the expected goals. Modify and adjust the design appropriately to further improve and perfect it.
Finally, it needs to be remembered that a good logo cannot be achieved overnight, and it needs constant trial, improvement and repeated deliberation. Through the guidance of the above steps, designers can effectively create an excellent logo with high recognition and easy brand communication.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design brand. I have been deeply involved in the design industry for many years, and many design cases are for reference, hoping to help everyone.