1. High yield: Compared with traditional bank deposits and wealth management products, private wealth management products usually have higher yield, but they are also accompanied by higher risks.

2. High threshold: Private wealth management products usually require investors' assets and investment experience, and are suitable for high-net-worth customers.

3. Diversification: Private wealth management products usually cover various asset classes such as stocks, bonds and funds, so as to diversify risks and optimize the return of investment portfolio.