"Financial Management Practice Manual" is Mr. Xia's painstaking work for one year, summarizing his practical experience in China, Hong Kong, Macao and combining China's system and national conditions. ? Mr. Xia has more than ten years of practical experience in financial management at home and abroad, and has profound thoughts on the construction of financial management team, financial management service platform, financial management service and the value and orientation of financial managers, investment theory of financial management, specific operation mode and choice of financial management practice, etc. The publication of this book can be described as "grinding a sword in ten years". ? This book will be published by Peking University Publishing House in June 2009, prefaced by Professor Liu Hongru, and recommended by Dr. Liu Feng, Secretary-General of China Expert Committee of International Financial Standards Committee, Mr. Liu Kaiping, Chairman of Taiwan Province Financial Consultant Certification Association (CFPAT) and Ms. Chen Lijuan, Chief Executive Officer of Hong Kong Institute of Financial Planners (IFPHK). This book is the first practical guide for financial planners in China.
Foreword (1): Professor Liu Hongru.
Foreword (2): Mr. Liu Kaiping
Custom?
Chapter 1: The role and function of financial planner.
Section 1: Brief analysis of financial service mode
The second part: the social function of financial planner.
Section three: the role and service content of financial planners to customers.
Section IV: Why should financial services be charged?
Chapter 2: The establishment of financial management service platform.
Section one: the profit model of financial services and the income model of financial planners.
Section II: Training the first generation of financial planners in China.
First, the status quo of China's financial planners
Second, the income model of financial planners
III. Financial management fee and its valuation method
Fourth, establish a professional team of financial planners.
1. Orientation and three growth stages of financial planners
2. The values of the financial planner team
3. Training of financial planners
Section III: Financial Management Service Process
Firstly, the advantages and disadvantages of "1+" mode are introduced.
Second, the importance of service process and case demonstration
The fourth part: financial planner tool library
First, the necessity of establishing a tool library
Second, how to establish a tool library for financial planners
Section V: Rules and regulations construction of financial management service team
I. Supervision of the financial management industry
Second, the financial management service team rules and regulations construction
Appendix I: Guide to Consulting Services
Chapter III: The necessary practical ability of financial planners.
Part 1: CFP certification ability standard
First, the ability to understand the knowledge structure
Second, the operation skills
Third, thinking and calculating ability.
Fourth, communication skills.
V. Work skills
Part II: Knowledge structure
First, the basic knowledge of financial management
Second, knowledge in the field of professional planning.
The third part: the communication ability of financial planners.
First, the ability of expression
Second, listening skills.
Third, the skills of asking questions.
Fourth, body language.
5. Ability to observe customers' personality and behavior characteristics.
Part IV: Practical skills
I. Ability of analysis and thinking
Second, computing power.
Third, research ability.
Fourth, the ability to provide methods and strategies to solve problems.
Chapter 4: How to influence your customers.
Part I: Who are your customers?
The second part: customer demand analysis
First, the demand for professional financial services caused by special needs
Second, the demand for professional financial services arises from basic needs.
Section 3: How to find customers with professional financial needs
First, the main points of customer development of financial planners
Second, the role of financial institutions in customer development
1. Publicity and promotion.
2. The establishment of public relations
Part IV: Initial interview with customers
First, the interview appointment
Second, the interview preparation
Third, greetings
Fourth, introduce the interview process
Verb (abbreviation for verb) collects financial information of customers.
Preliminary diagnosis of customer's financial situation with intransitive verbs
7. Introduce the company, yourself and financial management concepts.
VIII. Recommend all-round financial services (closing)
Nine. Request referral
X. ending the interview
Appendix I: Family Life Cycle Analysis
Annex II: Instructions for the use of Xinzhou No.2 financial management software
Annex III: All-round Financial Planning Agreement
Chapter 5: Collection of Customer Financial Information
Section 1: Information Collection of Household Income, Expenditure and Budget
I. Household expenditure and budget
Second, the collection of income information.
Section II: Information Collection of Assets and Liabilities
I. Liquidity assets
Two. Investment assets and liabilities
Three. Assets and liabilities for personal use
Four. Description of some special assets:
Section III: Financial Objectives and Desires of Customers
Part IV: Customer's financial value information
Section 5: Risk Attribute Testing
Section VI: Other Preventive Measures
I. Collection of other customer information
Second, the preservation and confidentiality of customer information.
Third, it is impossible to collect complete information for processing
Chapter 6: Analyze and evaluate the financial situation of customers.
The first part: household income and expenditure savings structure.
I. Analysis of income structure
Second, the expenditure structure analysis
Third, the analysis of residents' savings structure
Part II: Analysis of household assets and liabilities structure.
Section III: Analysis of Comprehensive Financial Situation
Part IV: Define the customer's goals.
1. Simulation Analysis of Lifetime Cash Flow and Lifetime Net Investment
Second, the calculation method of the time value of money
Third, the smart principle.
Appendix: Case demonstration
Chapter seven? Risk management and insurance planning
Part I: Introduction to risk management.
Part 2: How to help customers identify risks
First, why don't customers want to buy insurance?
Second, help customers identify risks.
Section 3: Risk Assessment?
First of all, the survivor demand method.
Second, the life value method
The fourth part: risk planning.
I. Personal insurance
Two. property insurance
Third, the principle of insurance product allocation
Section 5? Risk management effect evaluation
I. Risk coverage assessment
Second, the feasibility assessment
Third, the overall evaluation
Appendix 1: Criteria for the use of disease definitions in critical illness insurance.
Chapter 8: How to establish an investment structure for customers.
Section 1: Financial planners can't do without a correct investment concept.
First, helpless investors
Second, helpless financial planners are even more terrible.
The second part: Enlightenment of modern investment theory and practice verification.
I. Diversified investment and asset allocation
Second, timing investment and long-term investment (timing? Vs？ Time? In)
Section III: Establishing Investment Structure
First, the positioning of financial planners in customer investment decisions
Two. Contents and steps of investment structure:
Section IV: Asset Allocation
First, the concept of portfolio income and risk
Second, the markowitz effective set (efficient? Settings)
Third, the allocation of risk assets and risk-free assets.
Fourthly, utility value and indifference curve.
Fifth, explore the optimal investment portfolio.
1. Weight of risk-free assets and risk assets:
2. Customer risk preference assessment:
3. Allocation between two kinds of risky assets and risk-free assets
4. Adjustment ideas of portfolio theory in asset allocation
Six, a variety of securities portfolio and spreadsheet model
Seven. Selection of asset categories
Appendix Bodie et al.' s investment risk tolerance test questionnaire.
Appendix 2: Roger c? Gibson (Roger? c？ Gibson's Asset Allocation Model
Chapter 9: Professional Problems in Other Financial Planning
Section 1: Personal income tax planning
Section two: Problems that should be paid attention to in real estate transactions.
I. Housing accumulation fund:
Two, the sale of housing to pay taxes and preferential policies
Part III: Some technical problems in the preparation of education grant.
First, the national student loan.
Second, commercial student loans.
Third, education savings.
Fourth, education fund insurance.
Part four: Some legal and technical problems in inheritance.
First of all, raise the awareness of customers' estate planning.
Second, inherit the transfer tool.
Part V: Some legal and financial problems in marriage.
First, get married.
Second, unmarried cohabitation.
Third, de facto marriage.
Fourth, bigamy.
Verb (abbreviation of verb) foreign marriage
Invalid intransitive verbs and revocable marriages.
Seven. Marital property system:
Eight. divorce
1. Forms and procedures of divorce
2. The principle of marital property division in divorce.
Chapter 10: Formulating and Explaining Financial Planning
Section 1: Some basic principles of making financial planning books.
First, integrity:
Second, logic.
Third, consistency.
Fourth, professionalism.
Section II: Main contents of the financial plan.
I. Basic customer information:
Second, the analysis of family economic situation
Third, clear customer goals.
Fourth, specific planning suggestions and product promotion
Verb (abbreviation of verb) concrete implementation plan
Interest disclosure of intransitive verbs
Seven. Legal declaration document
Eight. Confirm implementation
Nine. Sustainable financial planning service agreement
Part III: Explain the financial plan.
Chapter III XI: Implementation of Financial Planning
Section 1: Selection and purchase of financial products
First, the choice of financial products.
Second, buy financial products.
Section II: Signing the Agreement on Continuous Financial Services
First, the goal setting and publicity in the service process:
Second, the steps of signing the contract
The third part: complete the construction of customer files;
I. Contents of customer files:
Second, the classification of customer files:
Third, the storage of customer files.
Part four: Summative interview.
Chapter 12: continuous financial services
Section 1: Contents of Continuous Financial Services
I. Analysis Report on Regular Investment Market
Second, regular publications.
3. Unscheduled Interpretation of Market Event Express
Four. Interviews provided by customers
Verb (abbreviation for verb) annual financial planning meeting
Section II: Problems needing attention in the investment process
First, the performance evaluation of the portfolio
1. Time weighting method for calculating rate of return.
2. Fund unit value method to calculate the rate of return.
Second, asset reorganization.
Third, the performance evaluation of investment managers.
1. unit risk-return method
2. Income difference method (Zhan Sen ratio)
Part III: Analysis and suggestions for change.
I. Changes in laws, regulations and other social systems:
Second, the changes of customers themselves.
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