Xinhua Wenxuan Publishing Media Co., Ltd. is the first large-scale joint-stock publishing and distribution enterprise established in China according to the standards of listed companies. The company's main business is the editing and publishing of publications, the retail and distribution of books and audio-visual products, as well as teaching materials and educational reading materials. In order to seize the new market opportunities, as an intermediary service unit among publishers, book retailers and wholesalers, the company launched the mid-market business as an important supplementary part of the third business.