Micro-fund (Micro-fund) is a public welfare plan and project dedicated to spreading micro-blog public welfare culture, building micro-blog public welfare platform and promoting the development of micro-blog public welfare industry.
The founder of micro-credit is Mr. Hibernating Bear, a volunteer from Weibo. He is also one of the founders of the Safety Dolphin Club, a safety publicity public welfare team. On March 20 1 0/day, the Microfinance Program was officially launched in Sina Weibo.
Microfinance pays attention to giving full play to the personal abilities and expertise of team members, strengthens communication with relevant government functional departments and social organizations, and invites public welfare organizations, well-known enterprises, government officials and researchers from all walks of life to conduct comprehensive exchanges and cooperation around the four public welfare themes of "safety, education, poverty alleviation and health" that microfinance focuses on.
Weibo has a strong grassroots nature, widely distributed in desktop, browser, mobile terminal and other platforms. The traditional media has a large economic scale and is a "huge and arrogant organization". However, there is no "threshold" for "grassroots media" in Weibo, and anyone with civil rights can join.
There is the possibility that various business models will coexist in Weibo, or multiple vertical segments will be formed. Weibo, which obeys the logic of publicity, enjoys freedom of browsing and values Weibo's content and influence. Therefore, he can maintain some independence in the choice of data sources, topics of concern and the construction of personal narrative framework, thus changing the dynamic mode of media development.