Etiquette for business sponsorship events

Etiquette for business sponsorship events. We all know that business sponsorship events require careful planning and careful organization. Those who participate in business sponsorship events are You need to know some etiquette. The following is an introduction to the etiquette of business sponsorship events. I hope it will be helpful to everyone! Business Sponsorship Event Etiquette 1

Sponsorship activities are a common form of public relations activities. Units organize activities that assume certain social responsibilities by sponsoring cultural and sports, welfare undertakings and municipal construction. Through activities, the social influence of the unit organization can be expanded, good relationships with the government and communities can be established and improved, and visibility and reputation can be increased.

What types of sponsorships are available?

1. There are many forms of sponsorship activities. In terms of sponsorship objects, sponsorship mainly includes the following categories:

2. Sponsoring educational undertakings. This is the most common form of sponsorship. Sponsoring educational undertakings can promote the development of educational undertakings, and is also conducive to the establishment of the organization's public relations image, which can achieve good social benefits and influence. For example, establish an education foundation, teaching and scholarship fund, sponsor books, materials, teaching equipment, etc.

3. Sponsor sports. Sports are activities that arouse widespread public interest and have an impact. Sponsoring sports activities has a strong advertising effect and can enhance its influence on the public. Such as obtaining the naming rights of a certain sports competition, etc.

4. Sponsor cultural activities. Cultural activities have a large number of viewers, listeners and readers. Sponsoring cultural activities can cultivate feelings with the public and increase the visibility of the organization. Such as sponsoring the production of literary and artistic works, the broadcast of film and television works, the performance of literary and artistic programs, etc.

5. Sponsor charity and welfare undertakings. This is also an important way to establish a corporate relationship image. By sponsoring social welfare and charity, you can express your responsibilities and obligations to society and gain public goodwill. Such as sponsoring the cause of disabled people, respecting the elderly, donating to poor areas and disaster-stricken people, etc.

6. Sponsor academic activities. Sponsoring academic theoretical activities can have a better impact on society. Such as sponsoring academic research projects, academic seminars, academic essay solicitation activities, sponsoring the publication of academic journals, etc.

7. Sponsor various exhibitions, competitions, and incentive activities. Exhibitions have a certain impact. Sponsoring various exhibitions can achieve better public relations effects. Sponsoring various knowledge competitions and establishing a certain professional award fund are also common forms of sponsorship.

What are the procedures for sponsoring events?

Sponsorship activities need to be carefully planned and carefully organized to achieve the desired results. The general organizational steps are:

1. Project selection. There are two situations when choosing a sponsorship project. One is invitation-based sponsorship, where the relevant party puts forward a sponsorship invitation and the sponsoring unit responds. One is to conduct research on the credibility investment market and proactively propose sponsorship projects. The selection of sponsorship projects requires detailed analysis of the target direction of the sponsorship project and scientific prediction of sponsorship benefits. Based on in-depth investigation and analysis, sponsorship policies, strategies and specific projects will be determined.

2. Plan formulation. Once the project is determined, a detailed sponsorship plan must be developed. Including sponsorship project content, sponsorship methods, budget and organization and implementation.

3. Project review. Before a sponsorship project is implemented, relevant leaders, experts or a special sponsorship review committee must be organized to review and evaluate the project. The focus of the review is the feasibility and effectiveness of the sponsorship. Review and approve the sponsorship plan and determine the amount, timing and method of sponsorship.

4. Specific implementation. There should be dedicated personnel to organize the implementation of sponsorship.

5. Implement items one by one according to the predetermined plan. In addition to directly participating in organizing activities, we must also make full use of modern media to publicize the purpose, significance, and specific projects of sponsored activities to expand the impact of sponsored activities.

6. Effect evaluation. After the sponsorship activity is completed, the effectiveness of the activity will be investigated and evaluated. Check the implementation of the project against the activity plan, and track the impact and effectiveness of the sponsorship activities. If the effect is not obvious, the reasons should be analyzed and lessons should be learned for improvement.