First, determine the target investment group that suits you;

1. After the new product goes on the market, it is necessary to determine the dealer target group suitable for you according to the market positioning, product characteristics and channel characteristics of the product. Enterprises should pay attention to long-term development and require dealers to have the ability to operate the market. It doesn't mean that you can become a distributor of an enterprise as long as you have money. Don't just use attracting investment as a means for enterprises to circle money.

2. Attracting investment is an opportunity of two-way choice. If the dealer is not selected properly, the normal operation of the market will be affected because of the lack of business ability of the dealer in the future market operation. Because the sales volume can't go up, dealers blindly seek support from manufacturers, and the support of manufacturers is often linked to sales volume, so they can't give too much support to dealers, which leads to the disconnection of cooperation and eventually leads to the "death" of dealers.

3. The dealer fell down, which seems to be only the loss of the dealer, and it has no impact on the enterprise, but it is not. Generally speaking, the number of dealers set up for a product to enter a region is limited, and the dumping of local dealers means that enterprises have lost the market in this region, so it is not so easy for enterprises to re-enter the market. Because people don't know the truth, they will lose confidence in the products, and it is difficult to develop new distributors. Therefore, when a dealer falls, the loss is not the dealer, but the regional market.

4. When inviting investment, enterprises should be targeted in the choice of dealers, and don't pick mushrooms. Although everyone hopes that the more mushrooms in the basket, the better, but we must learn to give up poisonous mushrooms. Otherwise, you may satisfy your desires at first, but you may end up hurting yourself.

5. What is suitable is the best. Before inviting investment, enterprises must conduct sufficient market research and analysis, determine the range of dealers suitable for them, and conduct targeted and selective investment promotion.

Second, under normal circumstances, there are several ways for enterprises to determine the scope of dealers:

1. Competitor's distributor

Because competitors' dealers are familiar with the industry, products and market operation, enterprises can use their own advantages in this respect to quickly start the market. Because competitors' dealers are very familiar with the industry, it is not easy to turn competitors' dealers into their own. Enterprises can find it in two ways:

(1) Dealers with poor operating conditions. This kind of dealer should determine whether the poor performance of the dealer is due to the insufficient support of the manufacturer or the poor management of the manufacturer itself, not its own reasons. Dealers have lost confidence in their competitors (manufacturers). We can persuade them to give up their competitors and become our distributors.

(2) Dealers who are in good operating condition but dissatisfied with the manufacturers. This kind of dealers are in good operating condition. Although the sales volume is good, they are very dissatisfied with their competitors because their promises cannot be fulfilled and their interests cannot be guaranteed. We can persuade them to give up their competitors and become our distributors.

(3) Dealers with good operating conditions and satisfactory manufacturers. This kind of dealer has high loyalty to competitors, but we can use the price difference with some competitors to persuade them to open another store, and we can repeatedly use the company's sales and after-sales service personnel to operate. Because the prices of the two products are different and the target consumers are different, it will not pose a threat to the original store, and it will kill two birds with one stone for the dealer.