In fact, this SF loss is not a strategic misjudgment, but only because the transportation cost exceeded expectations during the Spring Festival, so the profit was affected. During this period, SF, the leader of the logistics industry, lost 654.38+billion yuan due to the first quarter performance forecast, and as a result, it was sold by a large amount of investment. The stock price fell directly. To this end, Wang Wei, chairman of SF Express, had to apologize to all shareholders. Some analysts pointed out that there are multiple reasons for SF's loss, which is not a simple strategic misjudgment.

The first point is that there is too little communication between SF and external investors, which leads to the public's poor understanding of SF's internal operation and long-term planning. As soon as they saw the loss in performance, they began to sell. So Wei Wang's communication with institutional investors this time is very correct. As the chairman, Wang Wei should take the initiative to disclose the company's own plans to the outside world, so that everyone can know more about SF.

In fact, as the leader of the express delivery industry, SF's scale advantage has not wavered. Even short-term losses are caused by some hasty logistics investments. In the future, with the allocation of costs, the profit rate will gradually increase. Another point is that the price war initiated by Extreme Rabbit Express has also affected the profit of SF, but in the long run, the scale of Extreme Rabbit Express will not have much impact on SF.

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At the investor exchange meeting on April 9, SF Holdings received many fund and individual shareholders, including Danshuiquan, Bank of Communications Schroeder, Suzaku, Guo Fu, Jiashi, Xingquan, Jingshun Great Wall, Dacheng, Runhui, Yin Hua, ICBC Credit Suisse Bank and Boss, with a total of about 120 investors.

Wang Wei said that the company will not blindly burn money to do new business, but if the short-term profit pressure can be exchanged for long-term competitiveness, it will have the opportunity to make SF Express an indispensable choice in the market and is willing to lower the profit margin forecast for the next 1-2 years. This is an important strategy. There will certainly be no more losses in the second quarter, but the annual profit is unlikely to return to last year's level.

SF Holdings has always been an institutional heavyweight, and has long been favored by various analysts. Therefore, the performance in the first quarter not only hit SF Holdings, but also hit the face of its various capitals.