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Why can China Merchants Bank make great achievements in China?
brief introduction

China Merchants Bank 1987, China Merchants Bank was established in Shenzhen Special Economic Zone, which is the forefront of China's reform and opening up. It is the first commercial bank founded by enterprises in China and a pilot bank promoted by the China government. In 2002, China Merchants Bank was listed on the Shanghai Stock Exchange. In 2006, it was listed on the Hong Kong Stock Exchange. Since its establishment more than 20 years ago, China Merchants Bank has been adhering to the business service concept of "changing with you" and constantly innovating its products and services. From a small bank with only 654.38+billion capital, 1 outlet and more than 30 employees, it has developed to a net capital of1170.55 million yuan, more than 700 institutional outlets and 3.5% employees. Since 2009, China Merchants Bank has been listed as the world's first bank with the highest return on net assets by Boston Consulting Group. It was awarded No.8 1 position in the Financial Times "Top Global Brands 100", ranking first in the world in brand value increase, No.24 in Forbes "Top 600 Most Prestigious Enterprises in the World" and No.1/kloc-0 in the Wall Street Journal (Asia Edition) "Top 600 Most Respected Enterprises in China". It was rated as "the best retail bank in China", "the best private bank in China" and "the best custody rising star in China" by authoritative media and institutions at home and abroad such as Euromoney and Asian Banker. At the end of June 2009, the total assets of China Merchants Bank reached1972.768 billion yuan. By the end of June 2009, China Merchants Bank had 47 branches and 648 sub-branches (including sub-branches), 2 branch-level franchises (credit card centers and small business credit centers), 65,438+0 representative offices, 65,438+0,622 self-service banks and more than 65,438+0,500 offline self-service banks in 60 cities in Chinese mainland. It owns two wholly-owned subsidiaries Wing Lung Bank and CMB International Finance Limited, and has branches in Hong Kong. It has branches and representative offices in new york, USA; There is a London representative office in Britain. On August 3rd, China Merchants Bank signed an agreement with the Finance Department of Xizang Autonomous Region to transfer the property rights of Xizang Autonomous Region Trust and Investment Company and acquire 60.5% shares of Tibet Trust held by the Finance Department. Among the domestic commercial banks, China Merchants Bank took the lead in creating products and service brands such as "all-in-one card" multi-function debit card, "One Netcom" online banking, dual-currency credit card, Dianjin corporate finance and "Sunflower" VIP customer service system, and achieved great success. By the end of June 2009, "One Card" had issued 5 1.72 million cards, with an average deposit of 8,670 yuan. A total of 28.85 million credit cards have been issued, ranking first in the credit card market in China, and selected as an MBA teaching case of Harvard University. The technical performance and counter replacement rate of "One Netcom" online banking have always been ahead of peers. "Golden Sunflower" service system is very popular among high-income people, with 463,400 VIP customers. As the first commercial bank in China to adjust its business structure, China Merchants Bank has gradually formed a business development model with low capital consumption, low risk and high efficiency. The net profit in the first half of 2009 was 8.262 billion yuan. As the earliest market-oriented bank in China, China Merchants Bank attaches great importance to risk prevention, and its asset quality has maintained a good level in the global financial crisis. By the end of June 2009, the NPL ratio was 0.86%, and the reserve coverage ratio reached 2,465,438+0.39%.

Edit this corporate culture

China Merchants Bank has always adhered to the customer-centered principle and made continuous progress towards the goal of "building a blue chip in the stock market and building a century-old investment bank". The corporate culture system of China Merchants Bank is divided into nine contents and four levels. The nine major contents include: creating a blue chip in the stock market and creating a century-old vision of attracting silver; Provide customers with the latest and best financial services; China Merchants Bank's core values of service, innovation and stability; Challenge, introspection and dedication to attract silver; Strict, solid and efficient style of attracting silver; Zhao Yin's business philosophy has changed because of you and the environment; Respect, care and share the people-oriented concept to attract banks; The development concept of China Merchants Bank with coordinated development of benefit, quality and scale; The overall concept that the overall situation is supreme and harmony is beautiful. The four levels include: spiritual layer (core layer), system layer (middle layer), behavior layer (surface layer) and social layer (external communication of corporate culture). The characteristics of China Merchants Bank's corporate culture are: first, the culture of attaching importance to ideals and pursuing; Second, it is a culture of hard work and performance; Third, it is the culture of customer first and service first; Fourth, it emphasizes the culture of market and brand; Fifth, it is a people-oriented professional culture; Sixth, it is to emphasize innovation and first-class culture; Seventh, it is a culture that emphasizes execution and efficiency; Eighth, it is a culture that emphasizes teamwork and harmony; Nine, it is a long-term and rational culture; Tenth, it is a culture that emphasizes reflection and learning.

Edit this paragraph social responsibility

China Merchants Bank has always attached great importance to the construction of corporate social responsibility, adhering to the purpose of originating from society and returning to society, consciously combining the fulfillment of social responsibility with expanding market business, enhancing brand value and building corporate culture, realizing the mutual integration of China Merchants Bank's own commercial interests and social moral demands, and successfully integrating social responsibility into the organic part of China Merchants Bank's long-term development strategy, thus bringing a steady stream of spiritual wealth and development momentum to China Merchants Bank. Specifically, China Merchants Bank's social responsibility is mainly reflected in the following aspects: rewarding shareholders with good performance, rewarding customers with quality services, rewarding employees with effective incentives, and paying attention to people's livelihood and society. In many years of practice, some distinctive and well-known projects have been formed, such as green finance, financial education charity, designated poverty alleviation, sunflower children's growth fund, love playground special sports charity fund, etc., which have won unanimous praise from all walks of life. The business purpose of China Merchants Bank is to create the maximum value return for shareholders and effectively protect the interests of depositors and other creditors. China Merchants Bank believes that good corporate governance is essential to maintain and improve shareholder value and investor confidence, and is committed to continuously improving corporate governance. Since China Merchants Bank issued A shares in China in 2002, it has established a relatively perfect corporate governance structure and mechanism with shareholders' meeting, board of directors, board of supervisors and management as checks and balances.

Edit this paragraph of corporate governance.

I. Shareholders and Shareholders' Meeting China Merchants Bank has no controlling shareholder or actual controller. The largest shareholder is China Merchants Steamship Co., Ltd., and now holds 65,438+02.37% of the corporate governance structure.

China merchants group co., ltd, a subsidiary of China merchants steamship co., ltd, holds [1] 18. 10% of the shares of China merchants bank. The Board of Directors has maintained a continuous dialogue with shareholders, and the shareholders' general meeting system has established and improved effective channels for communication with shareholders, actively listened to the opinions and suggestions of shareholders, and ensured that all shareholders have the right to know, participate and vote on major issues of the company. Second, the effective operation and scientific decision-making of the board of directors and the board of directors are the core of good corporate governance. At present, the board of directors of China Merchants Bank has 65,438+08 directors, including 9 non-executive directors, 6 independent non-executive directors and 3 executive directors. The diversified director structure has brought the board of directors of China Merchants Bank a wealth of professional knowledge and experience in business and finance, maintained the necessary independent elements of the board of directors, and can effectively make independent judgments. The Board of Directors of China Merchants Bank has six special committees, including the Strategy Committee, the Audit Committee, the Related Party Transactions Control Committee, the Risk Management Committee, the Nomination Committee and the Remuneration and Assessment Committee, with five members each. By strengthening the research on professional issues, the special committee of the Board of Directors completed the research and deliberation on a series of important issues of the Bank, and submitted them to the Board of Directors or the shareholders' meeting for deliberation and approval, which effectively improved the governance level and operational efficiency of China Merchants Bank.