The first way is to improve the enterprise's own ability. Some powerful investment funds or strategic investment funds will also introduce management, customers, technology, listing services and other resources for enterprises. In order to protect their own interests, enterprises will also be required to establish a standardized corporate governance structure. For example, Goldman Sachs, which invests in Suntech in Wuxi, can provide high-quality investment banking services; SGIC, which invests in Li Ning, can help Li Ning realize the transformation from family management to standardized management; Google, which invests in Baidu, and Bank of America, which invests in China Construction Bank, can provide professional experience for it, and also help to improve the profitability and capital market operation ability of enterprises.
The second way is to improve the capital market image of enterprises. From the investment management process of Pre-IPO funds, in order to control their own investment risks, Pre-IPO funds will conduct detailed due diligence on business, law, finance, management team and the possibility of listing before investing, and as a professional institution, Pre-IPO funds have stronger industry analysis and value judgment ability than ordinary investors. Therefore, Pre-IPO has played an exemplary role in "eating crabs first" for ordinary investors, especially for some reputable foundations to enhance the image of enterprises in the capital market, such as Morgan Stanley versus Mengniu Dairy, which helps to enhance investors' confidence in the open market.