On June 8th, 65438+ 10/kloc-0, it was learned from sources that the initial fundraising scale of E Fund for Competitive Advantage Enterprise reached 237.4 billion, which set a new record for the initial fundraising scale in Public Offering of Fund and attracted market attention.

Insiders pointed out that based on the fundraising ceiling of 654.38+05 billion yuan, it is estimated that its final placement ratio will be about 6.3%. ?

As the largest product in the history of fund public offering in China, it has once again written the history of domestic public offering. ?

At the same time, however, there are still great disputes about the problems existing in the process of issuance, raising, promotion and marketing of the fund. Some people think that this hunger marketing law is suspected of violating regulations.

Some insiders said that the reason why E Fund's competitive advantage enterprises can become explosions is closely related to the full promotion of channels. A number of banks and brokerage channels revealed that the sale of this product is the most important part of this week's fund consignment business.

In the announcement of E Fund's competitive advantage enterprise share sale, Bank of Communications is the agency of this product. Subsequently, the fund issued eight announcements to increase the number of agency sales, and more than 150 institutions such as Ant Fund, Guangfa Bank, China Construction Bank, Industrial and Commercial Bank of China, China Merchants Bank, Huaxia Bank, Ping An Bank, Bohai Bank, China Bank, China CITIC Bank, CITIC Securities, Essence Securities, Caitong Securities, Egg Roll Fund and Teng 'an Fund became the agency sales of this product.

According to sources, the fund's sales data in major channels also confirmed this point. The sales data of China Merchants Bank, Bank of Communications and ICBC ranked first to third respectively. The single channel sales of China Merchants Bank reached 33.6./kloc-0.4 billion yuan, the sales of Bank of Communications and Industrial and Commercial Bank of China were 36.5438+0.659 billion yuan and 23.700 billion yuan respectively, and the sales of Shanghai Pudong Development Bank also exceeded 65.438+0 billion yuan.

Some insiders said that before the fund was issued? Low proportion? For marketing points, even directly producing specific data of the expected proportion is a manifestation of insufficient compliance awareness in fund promotion and should be standardized.