SAIC Chase's early products mainly involved pickup trucks and multi-purpose commercial vehicles. However, with the launch of SUV D90 in August, 2065438+2007, SAIC Chase really started the marketing strategy of "business travel by car". At this point, SAIC Chase covers SUV, MPV, pickup truck, light passenger car and RV, enriching the product line and improving the competitiveness.
Backed by "SAIC Group", SAIC Chase aims not only at the domestic market, but also at the world. On April 20 17, the EV80 new energy vehicle was unveiled at Birmingham Auto Show. In September, T60 was listed in Australia and New Zealand. In June+10 of the same year, SAIC Datong cooperated with German light commercial vehicle leasing company to introduce 200 EV80. This information undoubtedly shows SkillChase's "international skills".
Having said that, where's Said Chase's car? Publicity is far less intuitive than product data. Let's talk about the quality of SAIC Chase around its sales volume and car market performance.
According to the data released by SAIC, in 20 17 years, the cumulative sales volume of SAIC Chase reached 7 1, 1 7 vehicles, up by 54. 19% year-on-year, while the overseas market also rose steadily, and the sales volume in Australia reached1. China automobile brand with the largest sales volume in the market segment; In New Zealand, the sales volume reached 853 units, an increase of 20% compared with the same period of last year, and the market share exceeded 20%. Let's take a look at the details of various models of Chase.
In the SUV market, the sales volume of D90,2017, which was highly anticipated by the public, barely exceeded 10,000 vehicles. However, in the 20 18 New Year, D90 showed a weak performance, and the downward trend of sales was very obvious. In addition, D90 adopts C2B customization mode, which means that enterprises must deal with a large number of different orders and after-sales feedback problems. However, this level of service is obviously not comparable to that of manufacturers. Judging from the data of online related complaints, the response rate of manufacturers is less than 20%. As a result, SAIC· Chase's customer personalization system in the D90 experiment "failed".
After the SUV, let's talk about the first China pickup truck equipped with 6AT gearbox-SAIC Datong T60. SAIC Datong T60 has sold a total of 1 1 4,55 vehicles since its listing in April, 20 17, including 3,566 overseas vehicles, accounting for 3 1% of its total sales. It is worth noting that T60 pickup truck won the China automobile brand with a total score of 35.46 (out of 37) in the rigorous safety test of ANCAP in Australia.
Let's talk about the light bus market of SAIC Chase. SAIC Chase V80 sold 27,638 vehicles in the whole year, which performed well. As a commercial vehicle built by SAIC Chase, European automobile design standards were adopted at the beginning of design, combined with the cutting-edge concept of energy conservation and environmental protection, which is suitable for mobile commerce and commuting. In addition, the RV80 B, RV C, RT 1 1 trailer market of Datong also performed very well, with a year-on-year increase of 1 14%.
Finally, let's look at the MPV market. G 10 is the first MPV of SAIC Chase, which has been favored since the advent of 20 14. For example: 20 15 parade command vehicle; Commercial vehicles designated by G20 Summit in Hangzhou 2016; 20 17 people's daily will use the interview car for the two sessions. Being a "Royal Guards" on these occasions makes G 10 a star commercial vehicle with political significance. In 20 17, the cumulative sales volume of SAIC Datong G 10 reached 27,019 vehicles, up 58% from the previous month, with gratifying results.
Less than seven years after its establishment, SAIC Chase's compound annual growth rate is as high as 80%, which is impressive at first glance, but is this really the case? Let's look at another set of data.
In 20 16, SAIC Chase's sales target was 50,000 vehicles, but only 46,000 vehicles were completed.
In 20 17, vice president LAN set the annual sales target at 90,000 vehicles, and then Datong handed over the report card of 7 1 10,000 vehicles;
The data shows that the annual profits of SAIC Chase in 20 15 and 20 16 are 28 million yuan and1500,000 yuan respectively. According to SAIC's plan, by 2020, the total investment of SAIC Datong will exceed 654.38+07 billion yuan, and the production and sales scale at home and abroad will climb to 200,000 vehicles.
label
SAIC Chase won the "Shanghai Quality Gold Award", followed by pickup T60 and SUV D90, and won the five-star rating of Australia ANCAP. The quality of still chasing is still worthy of recognition. However, compared with the ideal overseas market, SAIC Chase's domestic competitiveness is obviously not as good as that of Great Wall, Geely, Changan and other brands. With the blowout of the market, SAIC Chase will face more challenges. The current growth rate is out of proportion to the huge capital investment, and the responsibility that SAIC needs Chase to bear is obviously heavier. 20 18 in the new year, whether the annual sales target of130,000 vehicles set by SAIC Chase can be achieved, we will continue.
Million car purchase subsidy