Secondly, interactive marketing. In the Internet society, interaction is the most important feature. In the past, the users of financial websites were highly professional, but the online shopping customers of e-commerce websites were unfamiliar with funds and the amount of funds was scattered. How to adapt to the needs of these customers and educate investors is a new topic, which will bring new marketing methods, emphasize interactive marketing, make the content easier to understand and respond to customers' needs more efficiently. In addition, Internet companies have a strong sense of innovation, and there will be more room for innovation and cooperation in the future.
Third, personalized marketing. The introduction of new policies emphasizes innovation and cooperation. In the future, the sale of Internet funds will no longer be a single sale of fund products online. Providing online investment consulting service is the next tipping point of fund online sales. Customer-oriented, one-stop solution, asset allocation and even personalized customization through mobile Internet service platform is the way out for ordinary investors to accept complex fund products.
Finally, professional marketing. The transparency and openness of the Internet will further strengthen the unique professional advantages of the financial industry. Fund companies can quickly provide products that meet the needs of segmented users, highlight the differentiation of their own brands and services, and have a greater chance to win the hearts of more customers, which is also the key for fund companies to adapt to homogenization competition.