01 As a person born in the 1950s, Zhu Guancheng's first half of his life can be summed up in two words: "struggle".

His first job was in a brick kiln factory in Chenliang Town, Funing County, Yancheng, Jiangsu Province. A few years later, he became the factory director. Because of his strong management skills, he was later transferred to the Chenliang Town Chemical Factory as the factory director. This factory mainly produces iron and nickel.

Cobalt compounds, due to its remote location, inconvenient transportation, and product sales were not smooth. By the end of 1990, the chemical plant was on the verge of bankruptcy.

Therefore, Zhu Guancheng's transfer was actually "receiving an order in a critical situation."

It has to be said that Zhu Guancheng is quite capable. Under his leadership, the factory launched a 1,000-ton rare earth chloride separation production line. This is a rare earth project. The product can separate 16 rare elements such as lanthanum, cerium, and praseodymium. Within 5 years, the factory turned a profit.

surplus.

After that, the chemical plant was restructured and Zhu Guancheng took over the overall responsibility and became the major shareholder. With adequate incentives and motivation, he immediately started attracting investment and integrating resources. In June 1997, he established "Funing Rare Earth", positioning

In terms of deep processing, it focuses on the development of complete separation technology of medium and heavy rare earths to produce high-purity and ultra-high-purity rare earth products. The demand for the products exceeds supply as soon as they are launched.

In the "Funing Rare Earth" structure, Zhu Guancheng and his wife Qiu Suzhen hold 100% of the shares. In fact, it is a family business.

In the following years, Zhu Guancheng began to make great strides in capital operations. The companies he invested or actually controlled through equity investment included "China Rare Rare Earth", "Chinalco Rare Earth (Jiangsu)" and "New Mileage Technology", one of Chinalco's three major business sectors.

, "Sanwei Rare Earth" and more than ten companies.

In short, within a few years, Zhu Guancheng became a major player in the rare earth industry. Of course, his family's money also increased exponentially.

However, his goal does not stop there. On the company's brochure, there are four words written by Zhu Guancheng himself: "Aim high", speaking directly from his heart.

02 This may be for his son. After all, this once small state-owned enterprise now belongs to their old Zhu family. He also hopes that his son Zhu Yongdong will take over successfully.

To this end, Lao Zhu still put in a lot of effort. Xiao Zhu studied in Canada for five years at York University, majoring in international finance and trade.

As a rich second generation with a well-established background, Zhu Yongdong was born a winner. He was not like many rich second generations who were busy playing supercars and dating celebrities every day. After returning to China in 2005, he immediately began to help his father expand his business.

It is said that the long-term trade cooperation relationships between Fuxing Group and Japan's Sumitomo, Mitsubishi, Tag Heuer, Sony, Austria's Tribach, France's Rhodia, Germany's Schott, South Korea's SK and the United States Molybdenum Company are mostly due to the contribution of its young owner Zhu Yongyi

.

Being smart and diligent, such a life is like cheating.

Zhu Dongdong's successors have done a good job, but like many second-generation rich people, he gradually has different opinions on his father's business. He feels that it is too slow to make money in industry because he studied finance and he knows the capital market.

The charm of making money, so he began to slowly turn.

In 2011, Zhu Dongdong and Zhao Zhuoquan, a native of Shaoxing who was born in the same year, established Shanghai Fuxing Investment Co., Ltd. in Shanghai. The name of the company refers to their hometowns, with Fu representing Funing and Xing representing Shaoxing.

Initially, the shareholding ratios of Zhu and Zhao were 51% and 49%. In 2014, Zhao Zhuoquan transferred 19% of the shares to Zhu Yongdong, and the shareholding ratio became 70% and 30%.

It can be seen that the person who leads the company is Zhu Yongdong, and the key positions such as the financial director of Fuxing Group are all his relatives.

Between 2012 and 2015, Fuxing Group established four private equity fund companies in Shanghai: Yilong Fortune, Yutai Investment, Xishang Investment, and Yicaixing, covering securities, venture capital, equity and other fields.

By 2017, Fuxing Group's total assets under management exceeded 35 billion yuan, and its total trade volume exceeded 30 billion yuan.

This scale is much greater than that of Dad.

03 Finance is inseparable from leverage.

Behind Zhu Dongdong's rapid expansion is the saucy operation of taking advantage of capital to become the banker.

In early 2016, Zhu Yongtong reached a preliminary acquisition intention with Liu Guixue, the original actual controller of Dalian Electric Porcelain, and paid a deposit.

But Zhu Dongdong was worried that Liu Guixue would change his mind and find other buyers, so he discussed with his subordinate Zheng Weixing how to eliminate this hidden danger.

Zheng Weixing suggested that Zhu Dongtong buy in the secondary market first and helped him find the so-called "No. 1 trader in North China" - Li Weiwei.

This plan was approved by Zhu Yongdong. The plan is as follows: Zhu Yongdong will pay and Li Weiwei will do the trading. He will allocate funds to buy Dalian Electric Porcelain's shares in the stock market. If Liu Guixue changes his mind, he can buy Dalian Electric Porcelain slowly by buying stocks in the market. If there is no problem with the acquisition,

, the restructuring is also a big plus. Dalian Electric Porcelain's stock price will definitely rise, and it can make money along the way.

As a result, Fuxing Group and Li Weiwei successively controlled the use of 25 institutional accounts and 436 personal accounts including the Guangdong Financial Trust-Minsheng Shijie No. 7 Collective Fund Trust Plan to conduct transactions. They used the old methods of bookmakers: false declarations, using

Information advantages manipulate stock prices and so on.