In April, 212, Alibaba Ma Yun, Tencent Ma Huateng and China Ping An Ma Mingzhe submitted their application for the preparation of Zhongan Online Property Insurance Company, the crystallization of financial innovation in the Internet of Things, and the news came out that the market was shaken.
in February, 213, the high-profile "Sanma Same Trough" alliance sold insurance, and the dust finally settled. The China Insurance Regulatory Commission officially issued the approval document, agreeing that the Internet insurance company established by Alibaba of Ma Yun, Ping An of China of Ma Mingzhe and Tencent of Ma Huateng will take part in the preparation for one year.
In March p>213, after obtaining the approval from the China Insurance Regulatory Commission, "Zhongan Online Official Blog" has been quietly registered and launched, adding labels such as "Internet Gene, Insurance Recruit, Innovator, Public Welfare Person" to itself.
In March p>213, "Zhongan Online Official Blog" released the recruitment of talents, but what attracted people's attention was that its Guangfa Hero Post recruited the company's financial director and legal director, not the salesperson with the largest proportion of personnel in traditional insurance companies.
As an insurance company headquartered in Shanghai, Zhongan Online Property Insurance Company is very special. It is not going to set up any entity branches, and it will conduct sales and claims entirely through the Internet, which is in line with Ma Mingzhe's proposal of "exploring new business models" when dealing with the threat of technology enterprises.
This is an "ice-breaking" for China Ping An and even the entire insurance industry in the new financial innovation of the Internet.
"Zhongan Online" will break through the existing insurance marketing mode in China, sell and settle claims completely through the Internet without setting up branches, focusing on liability insurance and guarantee insurance. Leaders from different industries * * * seek something, which makes people inside and outside the industry excited. Some media said that the combination of "Sanma" means that a new era of network finance will be opened. Want to build a "financial center"
In early p>212, Alibaba Ma Yun, Tencent Ma Huateng, China Ping An Ma Mingzhe, and Sanma handed over the application for the preparation of Zhongan Online Property Insurance Company, the crystallization of Internet finance innovation. Up to now, "Zhongan" has gone through the regulatory approval process, and it is certain that "Sanma" will cooperate to sell insurance online.
For Zhongan Online Insurance Company (Zhongan Online), which is under construction, industry insiders analyze that it has three missions: first, to open up channels by using Internet resources; The second is to broaden the product line and promote e-commerce insurance products; Finally, using the high-yield industry characteristics of insurance, with the help of Ali and Tencent, we can invest and operate the Internet to increase the value of funds. As a result, an "e-era" financial sales battle came to the fore. I'm afraid the key point of "Sanma" joining hands to sell insurance is not strong cooperation, complementary business, nor simply selling insurance products and providing insurance services online, but using their respective licenses, business models and customer resources to open the banner of "online" financial services and financial products before the internet financial era has fully arrived. Sanma Cooperation's Zhongan Online, Alibaba Group holds 19.9% of the shares and becomes its largest shareholder, while Tencent Holdings and China Ping An hold 15% of the shares respectively. From the ownership structure, it can be seen that Alibaba represented by Ma Yun is actually the largest shareholder. This leading position has alerted the market. Ma Yun led Ping An and Tencent this time, just to open an online insurance company? Perhaps this is just a preliminary test of Ali's future big financial empire.
In p>212, Ma Yun announced his resignation as CEO of Alibaba Group. Now, the reason may be found here. "Ma Yun may concentrate on expanding financial business in the future and make finance one of the pillars of the Group." According to insiders of Ali Group. More news close to Alibaba's top management revealed that in Ma Yun's strategy in 213, Ali Finance will be transformed. Judging from the layout of Ali Finance in recent years, in addition to insurance, the "full license" of various financial businesses such as banks, securities, funds and trusts may be Ma Yun's ultimate goal.
"In 213, Ma Yun will set up seven financial centers all over the country, focusing on guarantees, and small loans will be withdrawn one after another. In the next five years, he will bid for his own bank."
the focus of Ali's financial expansion has shifted from Ali's small loans, which have always been favored by the outside world, to the guarantee industry.
in June, 27, Alibaba officially launched strategic cooperation with China Construction Bank and China Industrial and Commercial Bank in the financing field of small and medium-sized enterprises, and named it "Ali Loan". After 29, "Ali Loan" was split from B2B business and incorporated into Alibaba Group, which was responsible for the financing business of all subsidiary platforms of the Group, and was later renamed as "Alibaba Finance".
After that, Ma Yun once stepped up his pace. In June 21, Zhejiang Alibaba Microfinance Co., Ltd. was formally established, becoming the first microfinance company in China to fully meet the financing needs of small and micro enterprises in the field of e-commerce, and also the first microfinance company in the field of e-commerce. Subsequently, in June 211, Ma Yun went to Chongqing to set up a second Ali Small Loan. At the end of 212, a news swept through the small loan circle in Guangdong-Ali Small Loan may leave the third company in Guangzhou and will conduct business throughout Guangdong Province.
Ma Yun has made good achievements in wading into the small loan market. By the end of June 212, Alibaba Finance, a small loan company under Alibaba, had a total loan of more than 26 billion yuan. On July 2 of that year, Ali Finance had realized a one-day interest income of 1 million yuan, and the non-performing rate of Ali small loans was only .9%. For this reason, Ali Small Loan is praised as "the most profitable small loan company" by the industry.
However, due to the low leverage ratio of small loan companies, only 1: .5, the red line of funds also limits the development scale of Ali Small Loan. "Without capital leverage, it is difficult for Ali Finance to surpass banks and support the reconstruction of the financial system." Some industry experts said.
"Under various policy barriers, Ma Yun no longer wants to focus on small loans." The aforementioned sources pointed out. The leverage ratio of financing guarantee companies can be expanded to 1 times. With a registered capital of 1 million yuan, you can get a loan of up to 1 billion yuan from the bank, which undoubtedly has a high profit rate. This is also the only way for it to finally challenge banks.
in addition to Ali finance, ma yun's financial chessboard has another wonderful hand-AliPay. In May 212, Alipay obtained the third-party payment license of the fund, and officially provided third-party payment and settlement services for fund companies and investors.
A banker who did not want to be named told reporters that Alipay is an important fulcrum of Ali's financial chess game, and its future Alipay business will be expanded to settlement, credit, bank cards, credit cards, supply chain finance and other aspects. Science and technology lead Ping An's comprehensive finance
For China Ping An, we can explore the financial marketing revolution and break through the bottleneck of homogenization of products and channels through Zhongan Online, a new company. China Ping An has many subsidiaries such as banks, securities, trusts, funds, life insurance, pension insurance, health insurance, etc., which can be transformed into their online customers. In addition to the cost of platform construction, insurance can be sold at a cost of 1/1 of the traditional channel, which brings great profit margin. Online sales business is also recognized as a new channel for rapid business growth. Many companies have doubled their online sales premiums and even exceeded 4%.
Ma Mingzhe said in his internal speech during the Spring Festival in 213 that 213 is bound to be a year of accelerating and deepening new scientific and technological changes. As a traditional financial industry, Ping An's biggest competitor in the future is not other traditional financial enterprises, but the modern technology industry. Ma Mingzhe said: "What we are facing now is a competition between modern technology and traditional financial industry. Whoever runs fast will win. Modern technology is still improving. After 3G, there will soon be 4G and 5G. What Ping An has to do is to take the initiative to attack and surpass and outperform modern technology enterprises. "
For modern technology enterprises, Ma Mingzhe talked about domestic technology companies such as Tencent and Alibaba, saying that the pace of modern technology enterprises entering the banking industry is accelerating, and they have an aggressive corporate culture, a responsive organizational system, advanced online financial technology and a huge user base with high adhesion. Once the "access" policy restrictions are broken, they will quickly seize the market and have an overwhelming and devastating impact on the traditional financial industry.
Ma Mingzhe said that Ping An in China must have the courage to "reinvent its own life" and develop a subversive new business model. He believes that we can start from three aspects: first, introduce the most cutting-edge technology; The second is to focus on customer experience and find a breakthrough from customer needs; The third is to explore new business models and apply new technologies to find new growth engines for Ping An. Internet can be integrated with all industries in the future
For Tencent, which has a wide network user base, media resources and marketing channels, "we pay more attention to the promotion and application of social networks." Ma Huateng once said in an interview with the media, "For example, our network service, QQ number and micro-signal may be able to sell insurance in the future."
In Ma Huateng's eyes, the Internet may also be able to integrate and blend with all industries in the future. Although it may experience some "pains" at first, which will make everyone feel that the traditional model has been subverted, it is bound to bring about some changes, but the final general trend must not be "hostile", but it must be a situation of complementarity, integration and win-win development.