In the past 20 years, P&G's business development in China has achieved rapid development, mainly in the following aspects:
Established a leading big brand
Procter & Gamble is the largest consumer goods company in China. Rejoice, Shufujia, Olay, Pampers, Tide and Gillette are all in the leading position in their respective product fields.
Business maintained strong growth.
China P&G is one of the fastest growing regional markets in P&G's global business. P&G Greater China ranks second in global regional market and fourth in sales.
Established an excellent organizational structure.
With the development of the company's business, the number of P&G employees in China has increased rapidly. Nowadays, in P&G Greater China, more and more China employees hold important management positions, and China employees account for more than 98% of the total employees. P&G Greater China has become a place to export talents to other P&G markets.
Commitment to be a model corporate citizen
Being close to and beautifying people's lives has been clearly written into the purpose, values and principles of our company. More than 20 years have passed, and our original intention remains unchanged. As of June 2008, P&G has donated more than RMB/kloc-0.50 billion to various public welfare undertakings in China for education, health and disaster relief.
But in these public welfare projects, we mainly focus on helping 0- 13-year-old children in China to live, work and study. The most important project is to cooperate with China Youth Development Foundation to build Hope Primary School. The reason why we pay attention to children aged 0- 13 is the result of our long-term research on a global scale. Research shows that this can give full play to P&G's greatest help to society. Over the past 20 years, we have donated 54 million yuan to Project Hope, and established 200 Hope primary schools in 28 provinces and autonomous regions, helping more than 654.38 million children live, work and study. Of the 200 Hope Primary Schools aided by P&G in China, 50 were aided by 25 upstream and downstream business partners, and 16 was aided by employees. During the period from 1996 to 20 10, 325 million China consumers participated in the donation sales activities carried out by P&G in cooperation with business partners. The number of Hope Primary Schools of Procter & Gamble in China is the largest among multinational companies, and the Hope Primary School aided by Procter & Gamble has also become a local community cultural information center. In the development of corporate social responsibility model, not only its brands and employees participated in this public welfare undertaking, but also P&G welcomed business partners to join this project. In addition to continuing to assist the existing Hope Primary School, we will also pay special attention to the future expansion project of the completed P&G Hope Primary School.