Gold investment bank is an institution that provides financial services. In the financial field, generally only the buying and selling of financial services in relatively high-end fields are regarded as buyers and sellers, such as investment banking department, fixed income department, research institute (research institute), merger and acquisition department, boutique investment bank and FA (pure FA), direct investment department, asset management department in securities companies, which provide secondary market products for institutional investors, and fund companies (primary market VC/PE). ), and the secondary market. Insurance companies charge assets, other related assets), the so-called "selling" financial services must be distinguished from the target. The seller's services are sold to these buyers (institutions). Note that it is a buyer's institution, not a casual institution, nor an ordinary retail investor (except those who invest in the name of ultra-high net worth individuals). Therefore, as an institution providing financial services, gold investment banks are formal.