Although there are many mobile payment products on the market, Alipay has become deeply rooted in the hearts of the people because of its richer functions, especially functions such as Huabei and Jiebei.
In addition, Alipay has comprehensive financial management functions, and more comprehensive and complete functions make Alipay stand out from many products.
So, I don’t know if you have ever thought about it, insisting on not charging users a penny, so how does Jack Ma’s Alipay make profits?
Advertising revenue: First of all, users can intuitively feel that some advertisements are inserted into Alipay.
After all, as a mobile payment software, Alipay has a large number of stable users, and users will naturally generate a large amount of traffic.
Moreover, users who use Alipay usually have a certain financial foundation or some consumption needs.
If you place ads in Alipay, the effect will naturally not be bad for merchants.
And Alipay can naturally get some revenue from advertising.
Virtual Big Data Perhaps when it comes to big data, everyone is familiar with it.
But if you talk about big data income, you may not find it easy to understand.
In fact, Jack Ma mentioned big data many times in his speeches. In today's Internet era, data is an immeasurable potential value for any industry or enterprise.
Make full use of the data in hand and rely on Alipay's advantages to carry out more business expansion.
Therefore, big data can be said to be Alibaba’s potential stock.
For young white-collar workers or students, financial services such as Jiebei and Huabei often run out of pocket money before the end of the month.
In addition, if you encounter something you like, but you happen to be short of money, it will be a bit embarrassing.
Jiebei and Huabei solve this need of users very well. They are fast and convenient and avoid the debt of favor caused by borrowing money.
After paying with Huabei, Alipay will charge a certain percentage of the merchant's service fee.
Although it is free for users, if the payment is overdue, you will need to pay a late fee and interest, which is also one aspect of Alipay's profitability.