On June 5th, 2008, BMW China and BMW Brilliance invested RMB1000000 as the initial capital, and joined hands with china charity federation to set up the BMW Love Fund in china charity federation. Since its establishment, BMW Love Fund has played an active role as a platform to unite and drive members of BMW's love family, including manufacturers, employees, dealers and car owners. And constantly send all kinds of assistance from material funds to spiritual care to those in need.

Since its establishment, BMW Love Fund has been adhering to the down-to-earth pragmatic style and innovative spirit of public welfare, focusing on educational support in disaster areas and remote areas, and has successively carried out key projects such as teacher awards, student grants, material grants and spiritual companionship in disaster areas and remote poverty-stricken areas, constantly delivering care and love to areas and people in urgent need. Since its establishment nearly three years ago, BMW Love Fund has received strong support from all walks of life, and the active participation of many car owners and caring volunteers has left a solid footprint for BMW Love Fund. In the future, BMW Love Fund will develop into an all-round corporate social responsibility platform, which will support BMW's corporate social contribution activities in four areas: cultural promotion, educational support, environmental protection and community care, and also allow more BMW owners, dealers, employees and caring people from all walks of life to dedicate their strength and love on this platform and practice social responsibility with practical actions.