As an insurance salesman, have you mastered the correct sales skills? Below I have compiled the insurance sales skills and words for you. I hope you like it! Insurance sales methods and skills Insurance sales skills 1. Before selling insurance, you should first
Insure.
What I say starts with me is that insurance is good, so you choose one and get it first.
Otherwise, how can you mobilize others?
When selling insurance, customers are likely to ask, "You said the insurance is good, but are you insured?" At this time, you can answer confidently, "I am insured. If you don't believe me, you can take a look at my policy here."
This will be very persuasive.
I think this trick is absolutely effective.
That's the thing. The insurance is so good and good, but you just don't insure it. This is unconvincing.
Insurance sales skills 2. To sell insurance, you can start with relatives and friends.
Looking back at the history of the marketing exhibition industry, almost all of our marketers have gone through this process. It should be said that this is a successful experience.
Why do I say this? Insurance is indeed good. Insurance companies take the lead in insuring it, and relatives and friends follow suit.
By doing this, strangers will know that the insurance is not a lie.
If it deceives and harms people, it is impossible for insurance companies to harm their relatives and friends.
In addition, mobilize your relatives and friends to apply for insurance, because they know you well. In common people's terms, they know you very well and think that you cannot deceive or harm them. Once insured, they will also be willing to hand over the money to you.
Therefore, we come to the conclusion that things are easier to do with acquaintances.
Colleagues, look back on the journey you have taken. Compared with strangers and acquaintances, which one has a higher success rate? Insurance sales skills 3. To sell insurance, you must have a thorough understanding of the insurance terms.
Whether you can understand the terms thoroughly is a big issue related to whether you can clearly explain the benefits of insurance.
For example, it is not clear how much a person should pay, how many benefits there are, and when the benefits will occur. It is also difficult for people to buy insurance.
It should be done that different ages, different economic conditions, choose different types of insurance, so that they can spend less and get more benefits, so that the policy holder can enjoy the maximum benefit. I think he must be insured.
Friends, don't be anxious, be sure to understand the terms and conditions, and sharpen your sword before chopping wood.
Insurance sales skills 4. When selling insurance, language skills are more important.
As the saying goes: "A good horse is in the legs and a good man is in the mouth."
With the same mouth, a few words can speak to the heart of the policyholder.
With the same mouth and a relatively unfamiliar person, the relationship between the two can be drawn into each other with just a few words.
When talking about the benefits of insurance, we can explain them clearly in just a few sentences.
Some people don't study language skills and talk a lot, but they get tired of others and even kick them out.
What does this mean? Language skills are particularly important.
I remember what people often say: "When you play the flute, you have to play the flute, when you play the drum, you have to hit the spot, and when you speak, you have to speak at the right moment."
In our line of work, the woodpecker is stuck and it all relies on its mouth.
Therefore, before you sell, in addition to selecting the right object and the right breakthrough point, you must also figure out the language skills. Different objects have different expression languages.
What should be said first, what should be said last, and where to start.
But be careful, there are so many types of insurance, don’t cover every one of them, and there are so many clauses, don’t cover everything.
Make the words of the terms your own, easy to understand, simple and clear.
Insurance Sales Skills 5. To sell insurance, how to choose marketing objects and how to find the right breakthrough point are also very important.
When people's awareness of insurance is not that strong, and when people's economic income is not that high, it is very important to choose insured items.
It's very simple. When people have enough food, clothing, housing and transportation, and have surplus funds, they must consider providing old-age care and medical care.
Therefore, when choosing objects, we always look for wealthy units, rich tycoons, and civil servant series.
Of course, some people who have money will not insure because they have poor insurance awareness. This is not a problem. If you help the other person improve their risk awareness and deepen their understanding of insurance, they will eventually be insured if they take the hard work.
We have to learn from Japan's top marketers on this point. They mobilized eight years ago and took out insurance eight years later.
For people with financial strength, we need to help raise risk awareness so that they can hope to take out insurance once conditions improve.
Insurance sales skills 6. To sell insurance, you must learn to be a good person.
When selling insurance, there are often people who do not work in the interests of policyholders, do not speak according to the terms and conditions, and are arbitrary in mobilizing insurance and irresponsible to policyholders.
How dare you say that as long as you are insured, the insurance company takes care of everything.
Please remember that insurance protection is limited, and you cannot be unjust for the sake of commission.
Even if you mobilize people to take out insurance, once they understand it, they will come back to you to settle accounts.
You must not engage in a one-off business of pounding garlic in a casserole.
In order to extract commissions, some of us conduct misleading publicity and ignore the interests of policyholders. So what is the final result? The surrender rate is very high.