The origin of public service advertisement is abroad. Public service advertisements have become quite popular in developed countries in Europe and America, especially TV public service advertisements. Television public service advertisements first appeared in large national television networks such as the United States and France, and then some multinational enterprises and institutions in Europe and America also joined in the production and release of public service advertisements. At present, most of the public service advertisements broadcast by European and American TV stations are released by some international or national organizations, such as the International Red Cross, the World Health Organization, the National Institutes of Health, and UNICEF. While some big companies publish commercial advertisements, they also spare no effort to do public service advertisements, such as IBM's "Four Seas" and General Electric's "Illuminating Life". These large companies are keenly aware that although public service advertisements do not directly promote their products, they can highlight their social responsibilities, awareness and love and establish a noble social image of enterprises. So in fact, while advocating social fashion, they also played a very good role in self-promotion. These companies combine commercial advertising and public service advertising perfectly, and take a two-pronged approach, firmly occupying the leading position in world advertising, which can be described as a double harvest of material and spiritual. At present, public service advertisements in the United States, France and Japan have accounted for 40% of commercial advertisements.