Enterprises implement the "dumbbell" development model, and establish technology research and development and marketing as two key points of enterprise development. Enterprises attach importance to the construction of marketing network and marketing "iron army", and the product sales network has spread all over the country except Hong Kong, Macao and Taiwan and Tibet. Technical marketing is the biggest feature of Novozymes enterprise marketing. Now an independent technology extension team has been established, and the name of Novozymes has penetrated into rural farmers all over the country. "Novozin brand has become one of the well-known pesticide brands in China, and products such as Ivy Ding Ruining have become well-known brand products in China.