As soon as I got to work this morning, Gao Dunjun saw a topic on Weibo's hot search that we financial people are extremely concerned about: As a financial person, you must go in and take a look. It doesn't matter. What's surprising is that before
The top four are all from China.
Our Chinese banks are so powerful!
It turns out that China's four major banks have defeated a number of international investment banks recently. Brand Finance selected the most valuable and powerful brand in the world's banking industry.
Among them, Chinese banks represented by Industrial and Commercial Bank of China (ICBC) took the top four spots in the list of the world's most valuable bank brands.
In 2018, the brand value of China's banking industry increased by 28%, with the total brand value reaching US$406.9 billion. Among them, Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China and Bank of China ranked among the top four in the "World's Most Valuable Bank Brands" ranking.
At the same time, Industrial and Commercial Bank of China and China Construction Bank were also among the top five in the "World's Most Powerful Bank Brands" ranking.
In addition, China Merchants Bank entered the top ten of the ranking for the first time with US$22.4 billion.
Brand value measures "the value of trademarks and related market IP in brand business." It measures the value of intangible marketing assets, not the overall value of the enterprise itself.
Although brand value is only one dimension of measuring banks, it can still reflect the rapid growth of China's banking industry.
This is mainly due to China's current population and economic size.
Although China's economic growth rate has slowed down, it is still more than twice the U.S. economic growth rate.
Most U.S. banks saw gains in brand value, but Wells Fargo, JPMorgan Chase unit Chase and BankUnited all fell.
Elsewhere, growth among European banks was lackluster, with German banks losing 24% of their brand value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard (BSC) that evaluates marketing investment, stakeholder equity and business performance.
According to these criteria, Moscow-based Sberbank was named the world's strongest banking brand for the first time this year, with a score of 93.1 points and a AAA+ rating.
Sberbank has more than 14,000 branches in Russia, with assets of US$446 billion, accounting for 45% of all deposits in Russia.
The bank scored well in familiarity (92.9%), loyalty (94.6%) and consideration (92.7%).
Importantly, in an era when many banks have poor reputation rankings, Sberbank achieved an impressive 7.99 out of 10 and a relatively high 3.93 out of 5 for quality.
In this ranking, Chinese banks also occupy two of the top five seats.
Industrial and Commercial Bank of China ranked third and China Construction Bank ranked fourth.
Bank brands prefer CFA charterholders. Data based on CFA Institute surveys show that J.P. Morgan, UBS, RBC, BAML, HSBC, Wells
Fargo (Wells Fargo) and others are major employers of CFA holders, with more than a thousand holders working for each company.
Moreover, the number of CFA charterholders hired by these companies is increasing every year.
The number of CFA certificate holders employed by the top 10 CFA employers in the world is as follows: Judging from the names of these top ten employers, they are all well-known international financial companies, and Gao Dunjun is often in their recruitment information.
See in - Holding CFA certificate is preferred.
It is precisely because of the preference of these famous companies for CFA holders that the CFA certificate is known as the "stepping stone for investment banks".
However, the employment options for CFA holders are far more than that, including state-owned enterprises and some large domestic Internet companies, which are also more popular with CFA holders.
On October 15, 2018, Sinopec Capital, the emerging industry investment platform laid out by the state-owned enterprise Sinopec Group, released its recruitment information. Among the 43 positions, 27 positions clearly stated that candidates with CFA certificates would be given priority, accounting for the total number of recruitment positions.
more than half.
On November 14, 2018, the Shanghai Stock Exchange released its autumn recruitment notice, including campus recruitment, social recruitment and intern recruitment. Among the 17 positions, 10 positions clearly indicate that candidates with CFA certificates will be given priority, accounting for the total number of recruitment positions.
more than half.