I have to accept the whims of advertisers.

The lifespan of a watch must be longer than that of a person, so no matter which watch you have, you cannot really own it.

You can never truly own a Tissot You can never truly own a Longines You can never truly own an Omega You can never truly own a Rolex You can never truly own a Blancpain You can never truly own a Blancpain You can never truly own a Blancpain

GO You can never really own a Lange You can never really own a swatch (plastic degrades very long) You can never really own a Tudor You can never really own a BMW You can never really own a bed You can never really own a bed

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Patek Philippe used this advertising slogan, and other brands should not use it. The communication effect is outstanding and it has become a classic advertisement!

You can never truly own your house (70-year property rights). When one day everyone hangs on the wall, and the once material things still exist, no one can own them.

I would rather say that life is short, live in the moment, don’t care about eternity, only care about what you once had.

Founders and owners of Patek Philippe: As you may know, the brand name "Patek Philippe" comes from its founders Antoine Norbert de Patek and Adrien Philippe.

But you may not know that Mr. Patek and Mr. Philippe were in charge of the company only from 1839 to 1932. By 1932, Charles Stern and Jean Stern, who owned a high-end dial manufacturing factory in Geneva (also a dial supplier for Patek Philippe),

Two brothers purchased the company.

Since then, "Patek Philippe S.A." has been a family business headed by the Stern family.

After Henry and Philippe, in 2009, Mr. Thierry Stern took over as the president of the company and became the fourth generation heir of the Stern family. This shows the importance of the brand. "No one can own Patek Philippe, but just keep it for the next generation." This is Patek Philippe's classic advertising slogan.

Patek Philippe's success is indispensable to its outstanding advertising creativity.

The most important thing about this slogan is to highlight the advantage of your watch, which is its durability. In fact, this is also the advantage of mechanical watches. If you take care of it carefully, it can last a long time.

Patek Philippe’s advertising slogan highlights this point and gives it the meaning of “inheritance”, giving the watch the eternal emotional appeal of “inheritance”.

It is particularly worth mentioning that the protagonists of Patek Philippe's advertisements are not common celebrities, but models who look like ordinary people. The advertisements show ordinary people or the warm moments of mother and daughter, thus touching people's inner feelings.

The care of children, the inheritance of families, and the permanence of products.

This kind of relationship between family members has no national boundaries, so this advertisement is very well done to make people feel that owning a Patek Philippe watch has become a symbol of the aristocracy of true watch lovers: either wearing it or collecting it,

Because of its long-lasting and long-lasting value.

Patek Philippe was founded in 1839 and has a history of more than 150 years. The brand is an independently operated watchmaker by the Geneva family in Switzerland. This is no longer common among Swiss watch brands. It has a long history, exquisite craftsmanship and independence.

The core concept of the brand and the products have always had a good reputation.

It is hard to imagine that an antique pocket watch would be auctioned for a high price of 140 million.

In 2015, at Sobieux auction house, Patek Philippe's Henry Graves ultra-complex function pocket watch was sold for a whopping 23.42 million Swiss francs (approximately RMB 140 million), creating a sky-high price myth.

Perhaps its price lies in the fact that it was handmade by Patek Philippe watchmakers, which took five years. It has 24 complex functions including a perpetual calendar and minute repeater. It has more than 900 parts and is expected to be able to keep accurate time until 2100.