Movies with theme themes attract attention
This year marks the 70th anniversary of the founding of the People’s Republic of China, and a number of commercial blockbusters with theme themes have attracted attention at this Shanghai Film Festival. Bona Pictures, which has taken the lead in successfully testing the waters of commercial blockbusters with the main theme, announced that this year it will create the "Pride of China Trilogy" and launch three blockbusters: "Heroes of Fire", "The Final Moment" and "Captain of China".
In addition to traditional film and television companies, Internet film companies are not far behind. Tencent Pictures released 15 film and television projects with the theme of "Melody of the Times" in one go. The films featured include "Emergency Rescue", which focuses on maritime rescue forces, and "My Motherland and Me", which is directed by Chen Kaige; the 9 dramas featured include works that reflect the national spirit such as "Our Southwest Associated University", There is also Kang Honglei's new work "Father's Grassland and Mother's River". These films not only cater to the rapid development of the current main theme movies, but also touch people's hearts in subtle ways and inspire people's patriotic feelings.
Science fiction movies usher in a critical juncture
During the Spring Festival this year, the box office of the domestic science fiction movie "The Wandering Earth" exceeded 4.6 billion yuan, allowing people to see the development prospects of science fiction movies in China. In addition to mainstream movies, science fiction movies have also become a hot topic at this year's Shanghai Film Festival. "Shanghai Fortress", "The Man Caught by the Light", "Doomsday Salvation", etc. all appeared.
Despite the rapid momentum, domestic science fiction movies still have a long way to go. On the one hand, the foundation of industrialization is still weak, and on the other hand, the difficulty comes from cultural differences. How can screenwriters of domestic science fiction films write a story that conforms to the values ????of Chinese audiences and at the same time arouse their emotional excitement is a huge challenge.
IP movies are very popular
For example, themes such as Chinese classics and foreign fairy tales "Journey to the West", "The Mermaid", and "Snow White". Regarding the Chinese film market, the "Journey to the West" IP ranks first in the Chinese film IP list. As long as the movies are related to the theme of "Journey to the West", they have achieved good box office results. For example, the box office revenue of "Journey to the West: Conquering the Demons" in 2013 was 1.245 billion yuan, and the 3D animated film "Journey to the West: The Return of the Monkey King", which was released in 2015 and was urgently divested before its release, also finally earned 956 million yuan. box office.
The "Tiny Times" series directed by Guo Jingming also set off a craze for film adaptations of popular novels. The game is adapted from the movie series "Journey". In addition, two popular IPs "Detective Chinatown 3" and "囧Mom" will be released during the Spring Festival in 2020 this year, which are also highly anticipated!
Domestic animation welcomes spring
The summer movie "Nezha: The Devil Boy Comes into the World" has repeatedly set various movie records, and the total box office of the film was only 1 hour and 29 minutes. 100 million mark, setting a new record for the fastest animated film to break 100 million.
The popularity of "Nezha: The Devil Boy Comes to the World" is not accidental. Since the Sino-Japanese co-production of "Big Fish and Begonia", Chinese comic movies have begun to rise. "The Return of the Great Sage" and "The Origin of the White Snake" This anime also tells us that Chinese comics can be so exciting. In 2015, "The Return of the Great Sage" had a box office of 956 million, followed by "Big Fish and Begonia" in 2016 with 565 million, and "White Snake: The Origin" released at the beginning of this year had a box office of 440 million.
With the rapid development of film and television in recent years, domestic animation has welcomed the spring and successfully emerged. ?Especially after "Journey to the West: The Return of the Monkey King" was successfully released in North America, "Future Machine City" produced by a Chinese team was also launched on the Netflix streaming platform last year. In the second half of this year, "Snowman" will be released on It will be released simultaneously in China and the United States, and has been confirmed to be shortlisted for the Toronto Film Festival. Secondly, our "Jiang Ziya" will be released during the Spring Festival in 2020. As the first animated film to be released during the Spring Festival, its box office performance is worth looking forward to.
The second film income must first pay a 3.3% special business tax and a 5% special fund for the film industry. The remaining 91.7% is regarded as the "dividable box office" of a movie
Among the divisible box office, cinemas and theater chains retain 57% (some films are at a competitive disadvantage in the same period, in order to increase film screenings The purpose of the show is to promise box office rebates to theaters and theater chains (the rebates generally account for 3-5% of the divisible box office); China Film Digital retains 0-3% as a distribution agency fee.
The remaining 40-43% is the "net box office revenue" attributed to the film producers and distributors.