According to the data, in 20 18, the total order of agricultural and sideline products of Pinduoduo Platform was 65.3 billion yuan. The company predicts that the upstream scale of platform agriculture (by-products) will exceed12 billion yuan in 20 19 years. Since the beginning of this year, Pinduoduo has mainly focused on the "Pinduoduo Agricultural Park" poverty alleviation project, and at the same time opened up the local agricultural products production and marketing chain. At present, the project has landed in Nujiang, Baoshan, Wenshan, Lincang and other areas in Yunnan. In order to achieve this effect, Pinduoduo has specially reformed the traditional retail chain of agricultural products in the past three years, and established a direct link between the first kilometer of the production end and the last kilometer of the consumption end. Go deep into the agricultural field, help farmers improve their quality, cultivate brands, enhance the competitiveness of products, and constantly approach the ultimate goal of balancing the distribution of industrial interests. ?
Sales should not only compete with Alibaba, JD.COM and other platforms, but also compete with brands such as Nestle and Starbucks while integrating into the industrial chain. According to the data of Yunnan Tropical Economic Crops Research Institute, the purchase price of raw coffee beans per ton in Pinduoduo is 96,000 yuan, which is 3.4 times of the purchase price of overseas coffee giants of 28,000 yuan. ?
However, the rural e-commerce market still faces the difficulties of unified standards and low logistics efficiency. It can be predicted that after this round of bond issuance, the investment focus will still be concentrated in the rural market. According to Pinduoduo insiders, the future transformation will still follow the platform-based thinking, starting from the logistics field.