Author | Liu
Edit | Gao Yan
Source | Ma Ye Finance
This article is about 1692 words, and the reading time is about 6 minutes.
Paying for knowledge is nothing new, but there are always people who can play new tricks.
Kaisheng Rongying Information Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Kaisheng Rongying") is engaged in building a bridge between experts and companies, but what kind of people can be called experts? Are you an expert? What kind of company needs experts?
Source: Tencent Gallery
The supplier is an expert, and the consulting fee 1000 yuan/hour.
Kaisheng Rongying was founded in 2008. According to yost Sullivan, in 2020, it will be the largest provider of knowledge and information services for industry experts in China.
Kaisheng Rongying is in the interview industry. The global interview industry has grown from $365.438+05 billion in 2065.438+05 to $440.9 billion in 2020, with a compound annual growth rate of 7.0%. It is estimated that the industry will further grow at a compound annual growth rate of 4.9% from 2020 to 2025, and it will reach 559.4 billion US dollars in 2025.
Since they claim to be knowledge and information service providers of industry experts, industry experts should be their main core competitiveness. Kaisheng Rongying said: "These industry experts include corporate executives, business leaders and other industry veterans, as well as academic elites and strategic analysts. Our expert network members cover a wide range of industries, including trade and retail, medical health, TMT, consulting services, automobiles and finance. "
However, searching for "Kaisheng Rongying" on the Internet, many employees said, "The main job every day is to call experts and contact through various channels. Compared with formal consulting companies, the overall research on the industry is particularly simple. "
Source: Zhihu screenshot
"Before we had to hold a large-scale forum, we wanted to invite some higher-level experts and scholars, so we went to Kaisheng Rongying. I remember that their price was very high, which deviated from the market price, and their guest level was similar to what we could invite ourselves, and it was useless later. " A company person who has contacted Kaisheng Rongying said.
What is the price? Many people ask questions online, "I got a call from Kaisheng Rongying Consulting Co., Ltd., saying that I want to know the current company's market and provide consulting fees of 1 1,000 yuan 1 hour. Is it credible? "
In the prospectus, Kaisheng Rongying said, "We have two main pricing models. When customers require services that can be provided by experts or exclusively, we usually adopt the hourly pricing model. When customers require services that require a lot of operational investment except experts, we will adopt the service package pricing model. "
Even if consulting fees paid to experts are not included, Kaisheng Rongying has a lot of net profit. According to the prospectus, its revenue increased from 385 million yuan in 20 18 to 643 million yuan in 2020, and as of March 3 1 day, it was 202130,000 yuan, with net profit of 84,565,438+respectively.
A business person who has worked with Kaiser experts said that after reading the prospectus, it was found that Kaiser's data in the first few years of listing was very amazing, and its profit and growth were much higher than those of ordinary consulting companies.
Customers are mainly financial institutions and have service disputes.
In fact, the rising demand of information interview industry is closely related to the activity of domestic capital market.
With the rapid development of economy, the primary and secondary markets have maintained a strong growth momentum, and the institutions in the primary and secondary markets are the main customers of industry experts' knowledge information service providers, so the investment demand has also increased accordingly.
Source: prospectus
According to the prospectus, the top five customers of Kaisheng Rongying are all located in China, accounting for 27.5%, 24. 1%, 24.6% and 3 1% from 2065438 to 2020 and as of March 3. Our largest customers are financial service providers, accounting for about 4.2%, 7.5%, 6.8% and 8. 1% of the total revenue respectively.
Whether customers are stable is also a problem that Kaisheng Rongying needs to face. The referee document network shows that there is a service contract dispute between Kaisheng Rongying and Great Wall Securities.
In 20 18, the two parties signed an agreement on the use of industry expert consultants, stipulating that Kaisheng Rongying would provide industry consulting services to Great Wall Securities and the industries concerned by the designated objects of Great Wall Securities, including telephone interviews, roadshows, interviews, conferences, and providing written research reports.
The calculation standard of the fee is: the telephone interview is charged at 0.25 million yuan per hour; The interview is charged at 5000 yuan per hour; The meeting is charged at an hourly rate of 1 1,000 yuan; The hourly charge for roadshows is 1.5 million yuan; The investment weathervane research report costs 6,543,800 yuan each.
Among them, from the fourth quarter of 20 18 to the third quarter of 20 19, Kaisheng Rongying provided expert consulting services to clients designated by Great Wall Securities, such as CCB Fund, Huaxia Fund, ICBC Credit Suisse Bank, Ping An Assets, etc. Among them, expert consultants provided 365,575 hours of telephone interviews, 304 hours of roadshows and 219 interviews.
However, Great Wall Securities never paid the service fee, involving an amount of 25.59 million yuan. Great Wall Securities said that Kaisheng Rongying failed to provide industry expert consulting services as promised.
According to the judgment, Great Wall Securities was sentenced to pay expert consultant service fees and liquidated damages to Kaisheng Rongying.
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